Lade Falobi

About

Hi there. I'm Lade (Lah-Day), and I'm a marketing geek I don't call myself a marketing geek to just say that I love what I do — although, I do love what I do. I say it because it's the truest thing about me. If you read enough of my posts (or newsletter), you'd know it to be true as well. Over the past 6 years, I have worked as a content marketer, product marketer, and growth PM. I've done marketing for varied industries, but I have the most fun selling SaaS products to B2B audiences. Currently doing great work with amazing people at SocialKit. I also write a fortnightly newsletter called Marketing Geeks. In it, I share growth case studies from African startups and marketing insights you can execute right away. It's the second-best marketing newsletter you'll ever read (only because your best is always subjective).

Experience

• Creator · Marketing For Geeks08-01-2022

  Every other week, I deep dive into 1 product marketing topic and share 3 actionable insights to help marketers and product professionals build or grow products. Grown the newsletter to 2k+ subscribers and won an award for its content.

• Head of Marketing · SocialKit11-01-2024 – 02-01-2025

  SocialKit lets you turn your team's personal brands on LinkedIn into growth engines for your SaaS. Beta launches in Q1 2025. Apply for early access -> getsocialkit.com

• Fractional Head of Content · EarlyNode02-01-2024 – 04-01-2024

  Led a 4-man content team to produce high-quality PLG SaaS content in multiple formats (newsletter, blog, audio podcast, video podcast). Documented processes and managed hiring.

Education

• University of IbadanBachelor's degree, Communication and Language Arts
• Home Science Association Secondary SchoolSSCE

Similar talent on Pangea

Brenna N.Baltimore, MDEniola A.Content | Marketing | DesignEmmanuel N.Product and Growth Marketing | Media | No-code SaaS | Data & Storytelling | ML for MarketingLagos, NigeriaGustavo P.Data-Driven Growth Marketer | Content and SEO specialistSan José Province, San José