Laetitia Coiffeteau

About

Hi there, I’m Laetitia! I’m a versatile Product Designer and Manager with six years of experience in HR tech, SaaS, and sports industries. I thrive on creating meaningful, results-driven solutions that simplify processes and empower users. Whether it’s designing scalable platforms, collaborating with cross-functional teams, or leading product strategy, I approach every project with curiosity, energy, and a focus on impact. My portfolio: https://laetitia.tech Key Highlights: SaaS Expertise: Designed and optimized cross-platform tools for large-scale organizations, improving workflows for thousands of users and boosting efficiency by 25%. Cross-Industry Impact: Developed a fitness platform that increased user engagement by 20% for over 30,000 users during the pandemic.

Experience

• Freelancer Product Designer - Multi-Project · Laetitia.tech2024-05-01 –

  I design and lead the development of digital solutions across B2B and SaaS projects, from optimization to complete redesigns. My approach focuses on creating user-centric experiences while driving efficiency and scalability. • Created B2B HR interfaces, implementing user-centric design to optimize usability and streamline workflow efficiency for hundreds of professionals. • Driving product strategy for recruitment platforms that empower talents to assess their value and connect with opportunities. • Implementing scalable design systems across projects, improving visual consistency and team collaboration.

• Principal Product Designer · Stealth Startup2023-06-01 –

  • Played a key role in designing and testing MVPs for a taxi concierge service, which later pivoted to a ticket purchasing platform for trains, buses, and carpooling. • Engaged in A/B testing, refining designs that improved conversion rates by 14%. • Collaborated with cross-functional teams (engineering, product, marketing) to define product requirements and deliver tailored design solutions. • Currently managing complex workflows across multiple internal projects, creating a scalable and efficient Design System to ensure consistency and optimize processes.

• Product Designer · Bloomays2022-12-01 – 2023-05-01

  Redesigned 3 platforms for internal and external users, enhancing efficiency and consistency: • Revamped tools for talent search, recruitment tracking, and mission monitoring • Led user research, prototyping, testing, and co-design workshops • Created visual communication materials (pitch decks, emails, whitepapers) • Developed a unified Design System across all platforms

• Product Designer Group - Neoness / Neoness Live / Episod · Neoness2022-01-01 – 2022-10-01

  After two years, I expanded my responsibilities, assuming a multi-faceted role overseeing the user experience for the entire Verona Group, which includes Neoness, Episod, Neoness Live, and various internal tools.

• Product Designer & Manager - Neoness Live · Neoness2020-05-01 – 2022-10-01

  Joined as Product Designer to create and launch the Neoness Live platform, later transitioning to Product Manager to oversee the roadmap and product evolution: • Led the design and launch of the web and mobile app, boosting user engagement by 20% • Improved the platform through ongoing iterations based on user research, data, and testing • Managed cross-functional teams to ensure smooth project delivery and alignment • Aligned product decisions with business goals, driving user satisfaction and growth • Streamlined processes and fostered collaboration through co-design workshops and squad-based teamwork

• UX & UI Designer · Neoness2020-04-01 – 2020-05-01
• UX & UI Designer / Associate · Krank Club2019-01-01 – 2020-02-01

  An enriching experience which allowed me to explore various aspects of a mobile app realization. I improved the UX and the interfaces by combining user needs and business issues. • Increased user acquisition by 70% through user-centered app design and agile development • Improved UX and interfaces, raising app downloads by 12% through data-driven insights and prototyping • Managed the full design process, from user research to wireframes and prototypes, ensuring consistency with the design system • Contributed to strategic planning by defining OKRs and participating in roadmap development • Led QA testing and supported bug resolution with tech teams

Education

• The Design CrewDesign Thinking
• SUP'Internet, école des métiers de l'InternetWeb Page, Digital/Multimedia and Information Resources Design
• Université Paris CitéBachelor's degree, Humanities and Sociale sciences

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