Lauren K.

About

With a Bachelor of Science in Advertising from the University of Oregon, I have built a robust career in marketing, specializing in content strategy and brand management. Currently, I work as a self-employed Marketing Consultant, providing strategic marketing support to SMBs and non-profits. Previously, I served as the Director of Brand and Content Marketing at TEAM Risk Management Strategies, where I enhanced brand identity and content strategy. My role as Director of Content Marketing at The Presentation Company involved leading content initiatives to boost brand presence. As a Senior Marketing Manager there, I developed strategies for lead generation and revenue acquisition, positioning the brand as an industry leader. My experience as a Senior Project Manager honed my skills in managing cross-functional projects and marketing initiatives. I am passionate about content marketing, branding, and digital marketing, with a focus on creating compelling narratives that engage target audiences.

Experience

• Marketing Consultant · Self-employed02-01-2024

  SMBs and non-profits hire me to dive into upcoming or ongoing projects and provide freelance marketing support and creative services. My favorite projects include content marketing, project management, branding, digital marketing, sales enablement, marketing strategy, copywriting, presentation development, website redesign, and customer personas/buyer journeys.

• Director, Brand and Content Marketing · TEAM Risk Management Strategies04-01-2022 – 02-01-2024

  As TEAM's Director of Brand & Content Marketing, I lead and oversee our company's brand identity and content strategy. I am responsible for driving brand awareness, writing and designing compelling content that resonates with prospects and customers, increasing engagement in our target audiences, and ensuring consistent messaging across all channels.

• Director, Content Marketing · The Presentation Company03-01-2022 – 04-01-2022

  Led content marketing initiatives, focusing on enhancing brand presence and engagement through strategic content development.

• Senior Marketing Manager · The Presentation Company09-01-2019 – 03-01-2022

  Responsible for developing and overseeing the execution of marketing and communications strategies that focus on lead generation/revenue acquisition and align to the company’s strategic goals. Led content strategy and creative teams, positioned brand as industry thought leader, and managed annual marketing budget.

• Senior Project Manager · The Presentation Company04-01-2018 – 09-01-2019

  Managed projects across the training business to ensure cross-functional teams and initiatives were delivered on time and budget. Developed project plans, managed vendors, and directed marketing initiatives.

Education

• University of OregonBachelor of Science (B.S.), Journalism and Communications; Advertising

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