Laura Iwig

About

With a robust educational background in business, public health, and biomedical engineering, I have cultivated a diverse career in product management and strategy. I hold an MBA from UNC Kenan-Flagler Business School, a MPH from Tulane University, and a Bachelor's in Biomedical/Medical Engineering from Saint Louis University. Currently, I lead product management and strategic initiatives at U.S. News & World Report. Previously, I served as a Senior Manager at Mathematica, focusing on digital solutions. My tenure as Product Director at U.S. News involved managing health data analytics platforms, driving renewals, and fostering customer relationships. My career reflects a commitment to innovation and efficiency in health and business sectors.

Experience

• Product Management & Strategy · U.S. News & World Report04-01-2023

  Responsible for leading product management and strategic initiatives.

• Health Digital Solutions Strategy, Sr Manager · Mathematica03-01-2021 – 11-01-2022

  Led strategic initiatives for health digital solutions, focusing on innovation and efficiency.

• Product Director · U.S. News & World Report03-01-2015 – 03-01-2021

  Managed and oversaw two health data analytics platforms used for quality improvement and patient safety initiatives with over 1000 users. Created the product roadmap and supervised product enhancements using agile methodology. Collaborated with technical team to ensure the online products met the customers' needs. Planned and launched annual product releases. Fostered and further developed customer relationships. Drove $2.0M of subscription renewals. Maintained product backlog. Managed and developed Senior Product Analyst and Marketing Manager.

• Senior Specialist · Association of Public Health Laboratories02-01-2013 – 03-01-2015

  Managed a $1M federally funded project testing the utility of a shared service model. Developed and facilitated the transfer of infectious disease resources for member laboratories. Managed stakeholder relationships. Supported the Infectious Disease Committee.

• Epidemiologist · Kentucky Department for Public Health05-01-2011 – 02-01-2013

  Collaborated with regional epidemiologists to investigate food-borne disease outbreaks. Enhanced communications between the Department of Epidemiology and Division of Laboratory Services to ensure reportable diseases were appropriately investigated. Developed processes and procedures to more efficiently identify and mitigate enteric disease outbreaks. Managed the response to federal funding RFPs. Managed two pilot programs evaluating two infectious disease testing methods.

Education

• UNC Kenan-Flagler Business SchoolMaster of Business Administration (M.B.A.)
• Tulane University School of Public Health and Tropical MedicineMaster's degree, Public Health
• Saint Louis UniversityBachelor of Science (BS), Biomedical/Medical Engineering

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