Lauren Chung

About

Currently pursuing a degree in Communication at the University of Southern California, expected to graduate in 2024, I have gained diverse experience through various internships. At The A List, I facilitated VIP client appointments and analyzed social media campaigns. My role at Epson America Inc. involved market research and enhancing SEO strategies. During my time at Poosh, I managed a content calendar for their Instagram, coordinated PR activations, and ensured marketing alignment. At Lumicity, I led a rebranding initiative and increased company exposure by 35% through digital marketing. My early experience at the Orange County District Attorney’s Office provided insights into legal processes. These roles have honed my skills in marketing, communication, and strategic planning, preparing me for a dynamic career in the industry.

Experience

• Showroom/Marketing Intern · The A List12-01-2023

  Facilitated product selections for VIP client appointments, ensuring a personalized and brand-aligned experience for partners in womenswear, menswear, and healthcare sectors while updating inventory and client interaction records. Monitored and analyzed VIP, influencer, and tastemaker gifting campaigns across social media and press outlets, quantifying reach and impact through impressions reports to optimize future strategies.

• Professional Imaging / Marketing · Epson America Inc.06-01-2023 – 03-01-2024

  Collaborated with internal teams to conduct market research to identify distinct and emerging customer segments within North America for the MiniLab Epson Printer. Identified methods to increase company SEO with market segmentation and conveyed key insights to senior executives.

• POOSH PR and Marketing Internship · Poosh09-01-2022 – 12-01-2022

  Managed content calendar for POOSH Instagram (4.8M Followers), leveraging influencer collaborations and consumer trend insights to create original content ideas for digital platforms. Monitored online advertising initiatives on the POOSH website, ensuring content alignment with marketing goals and ensuring timely posts and meticulous monitoring of click-through rates. Executed PR activations by organizing the assembly and distribution of promotional bags, coordinating with event planners to ensure timely and effective event execution while interacting with VIP attendees.

• Marketing Intern · Lumicity06-01-2022 – 09-01-2022

  Led the comprehensive rebranding of company documents by creating a cohesive visual identity across brochures, pamphlets, contracts, and all other company material. Conceptualized and designed digital marketing media for social media platforms such as Facebook, Instagram, and LinkedIn to increase company exposure by 35%.

• Intern · Orange County District Attorney’s Office06-01-2019 – 09-01-2019

  Assisted with various administrative tasks and supported legal teams in case preparation, gaining insight into the workings of the legal system.

Education

• University of Southern CaliforniaCommunication, Communication

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