Samantha Bunting
Creative Professional Specializing in Social Media and Marketing
Los Angeles, CA · 10-20 hrs/week
About
Intrigued by digital trends, I am an experienced Social Media and Marketing expert with a demonstrated history of working in the digital & eCommerce industry. My ability to think both critically and creatively has fostered numerous opportunities to work with brands in the media space. I am a results-driven professional who is skilled in Digital Storytelling, Search Engine Optimization (SEO), Keyword Research, Shopify & Adobe Suites.
Skills
Experience
- Art Director & Social Media Manager · Electric & RoseApril 2023 – Present
Responsible for spearheading the visual identity and creative direction for the brand's presence, ensuring consistency across all platforms. Conceptualize, schedule, and shoot editorial, social, and creative campaigns. Plan and design email and SMS marketing campaigns that resonate with the brand's target audience and align with current market trends. Edit all video and graphic content for the website, ads, and social platforms. Create and post all social content across various channels. Continuously research industry trends and competitor strategies to enhance the brand's visual storytelling and maintain a competitive edge. Collaborate with content creators or freelancers when necessary to supplement the in-house creative team's efforts.
- Social Media Manager · ItalicMarch 2022 – April 2023
Researched digital trends in order to inform social media strategy. Planned, directed and executed social media content from start to finish. Worked closely with the creative director, and offer art direction during photo shoots to ensure that editorial and social content are in line with each other. Came up with weekly reports and measure KPIs across social channels.
- Digital Brand Manager · LEKFITMarch 2021 – February 2022
Worked directly with the CEO in order to ensure that all operations were executed in a timely and focused manner. Managed the studio schedule to ensure that all clients were taken care of during operating hours and that digital production ran smoothly on a daily basis. Worked closely with the publicist to come up with and organize events to increase brand awareness. Oversaw digital content coordinator and production assistant to ensure that all creative assets were intentional and brand-focused. Responsible for executing over 30 pieces of content each week for our digital fitness platform, email campaigns & social media.
- Social Media & Marketing Assistant · 2020AVEJanuary 2019 – March 2021
Created compelling social media & ad content in order to raise brand awareness and attract new customers. Worked directly with creative director on a full brand revamp in order to achieve a more elevated and enjoyable shopping experience. Managed Instagram accounts and was responsible for a net growth of over 20k.
- Creator, Writer & Editor of Personal Blog · Samantha EmilyAugust 2016 – August 2020
Independently built, managed, and promoted lifestyle blog in order to build an online community and connect with readers around the world. Regularly researched trends in fashion, beauty, health & wellness in order to share valuable & relevant information with my readers. Became familiar with HTML coding & SEO in order to increase my site's Google ranking.
Education
- Loyola Marymount UniversityBachelor of Arts, Communication and Media Studies
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