Grazielle Faeldan

About

With a Bachelor of Arts in Communications from California State University, Fullerton, and an Associate of Arts from Orange Coast College, [Your Name] is a seasoned Digital Marketing Specialist. At Enerlites, Inc., [Your Name] developed and executed a comprehensive marketing plan, enhancing brand consistency and improving customer perception. At Advanced Benefit Consulting & Insurance Services, Inc., [Your Name] created engaging social media content and managed PPC campaigns, significantly boosting online presence. As Marketing and Sales Lead at IVI Vision, [Your Name] increased website traffic and organic followers through strategic SEO audits and social media strategies. Additionally, [Your Name] has experience in event coordination with Gerson Bakar & Associates, Inc., and wardrobe assistance at Mi Place Boutique, showcasing versatility and a keen eye for detail.

Experience

• Digital Marketing Specialist · Enerlites, Inc.10-01-2020

  Developed and implemented a comprehensive marketing plan encompassing digital and print advertising, SEO & SEM, webinars, email, events, and social media. Orchestrated and managed monthly webinars, resulting in an increase in attendance and sales engagement. Led cross-functional teams and external vendors to ensure consistency in messaging, branding, and content across all communications, resulting in a cohesive brand image and improved customer perception. Revamped the website by implementing SEO best practices, resulting in improving the user experience and an increase in organic search traffic. Spearheaded the development of email campaigns to meet pipeline stages, resulting in an increase in email open rates. Managed digital and print advertising campaigns, optimizing ad spend and producing creative to increase click-through rates, driving targeted traffic to the website.

• Digital Marketing Specialist · Advanced Benefit Consulting & Insurance Services, Inc09-01-2021 – 08-01-2022

  Created engaging and shareable social media content, growing engagement, enhancing brand awareness, and boosting online presence. Developed eye-catching promotional graphics, videos, and audiograms, increasing visual appeal and driving more podcast listens. Successfully managed PPC campaigns to drive engagement, improve customer acquisition, and boost webinar registrations. Ensured consistent brand messaging and identity across all print and digital communications.

• Marketing and Sales Lead · IVI Vision08-01-2019 – 10-01-2020

  Monitored and analyzed Google Analytics, SEMRush, Facebook and Google Ads. Increased website traffic by administering SEO audits, leveraging social media, and implementing PPC campaigns. Developed compelling and collaborative social media strategies, resulting in a 30% increase in organic followers across all platforms. Produced engaging multimedia content for social media, e-commerce website, advertising, and email campaigns. Effectively managed interns, providing mentorship and assignments that contributed to the successful completion of projects.

• Event Coordinator / Recreation Leader · Gerson Bakar & Associates, Inc.07-01-2019 – 10-01-2020

  Collaborated on planning and implementing year-round events catering to a wide variety of attendees to boost resident engagement and satisfaction. Produced various event marketing collateral such as digital and print flyers, signage, invitations, email blasts, and brochures. Conducted organizational duties, including resident services, filing administrative paperwork, and premise supervision.

• Wardrobe Assistant · Mi Place Boutique12-01-2013 – 01-01-2019

  Assisted in pre, during, and post fashion show / philanthropic events. Built and accessorized outfits to be showcased during fashion show events. Demonstrated quick problem-solving abilities during fast-paced scenarios. Ensured everything backstage was appropriately assembled to allow for effective transitions. Prepared and organized the showroom, and supported with duties backstage.

Education

• California State University, FullertonBachelor of Arts in Communications, Public Relations Concentration. Marketing Minor with Specialization in Digital Marketing
• Orange Coast CollegeAssociate of Arts - AA, Liberal Arts and Sciences/Liberal Studies

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