Lauren Porter

About

With a strong foundation in Journalism & Sports Media from Brigham Young University, I have honed my skills in digital and social media marketing through diverse roles. Currently, I serve as a Digital Marketing Specialist at Megaplex, where I develop strategies to boost brand visibility. Previously, I contributed to Silicon Slopes as a Social Media Marketing Specialist, focusing on content creation and engagement. My tenure as a Sports Social Media Manager and Content Creator at The Daily Universe involved covering major sporting events and training student creatives. At Salt Lake Bees, I excelled as a Social Media Coordinator, leading video production and significantly increasing social media metrics. My experience is marked by a commitment to enhancing brand presence and engaging audiences across platforms.

Experience

• Digital Marketing Specialist · Megaplex08-01-2024

  As a Digital Marketing Specialist, likely responsible for developing and implementing digital marketing strategies to enhance brand visibility and engagement.

• Social Media Marketing Specialist · Silicon Slopes04-01-2024 – 08-01-2024

  As a Social Media Marketing Specialist, likely focused on creating and managing social media content to increase brand awareness and engagement.

• Sports Social Media Manager and Sports Content Creator · The Daily Universe08-01-2022 – 01-01-2024

  - Attend home and away BYU sporting events and produce creative content to be posted to all social media platforms. - Schedule posts to highlight student writers' articles. - Coordinate and train student creatives. - Most notably covered the BYU vs Notre Dame football game at Allegiant Stadium, and the Big 12 Football Media Days in Arlington Texas at AT&T Stadium. - Write weekly stories to be posted to online news account. - Attend sporting events capturing content to be used in stories and social media accounts.

• Social Media Coordinator · Salt Lake Bees03-01-2023 – 10-01-2023

  - Attend over 70 home games and create content to be posted to social media accounts (includes ideation, capturing video, video editing, color correcting, and copywriting). - Cut highlight videos from away games and post to socials with original copy. - Sort and tag footage from in-game and broadcast footage. - Due to my lead on video production, the Salt Lake Bees Instagram consistently ranked within the top 4 in Video Views, including being ranked #1 in May. - Due to our social team's hard work and strategy, we more than doubled the Salt Lake Bees metrics from the 2022 season in almost every major category on Twitter/X, Instagram, and Facebook; Instagram Reach (up 141%), Instagram Profile Visits (up 211%), Facebook Profile Visits (up 247%), and Twitter Profile Visits (up 135%).

Education

• Brigham Young UniversityBachelor's degree, Journalism & Sports Media
• University of UtahPolitical Science & Communications
• Dixie High School

Similar talent on Pangea

Bryn T.Digital Dynamo | Content Producer and Strategist Specializing in Sports & EntertainmentSalt Lake City, UTMaya W.B.S. Strategic Communication | B.S. PsychologySalt Lake City, UTEmma H.Social Media Manager I Marketing ManagerOrem, UTKatelyn W.Senior Social Media StrategistLogan, UT