Maya Wilkinson

About

I recently graduated from the University of Utah with a B.S. in Psychology and a B.S. in Communication, with an emphasis on Strategic Communication and a minor in business. With an interest in digital marketing, audience engagement, and brand strategy, I bring a well-rounded, people-centered perspective to marketing and communications. My experience includes charitable work, collegiate athletics, and retail, where I've managed social media campaigns, performed promotional events, and created content strategies to increase awareness and community connection. Whether it's creating content for a nonprofit or arranging a themed night for Utah Hockey, I thrive in tasks that combine creativity and strategy. I'm actively looking for positions in marketing, public relations, or digital media where I can apply my abilities, creativity, and collaborative mentality to make a real difference. Let's connect!

Experience

• Marketing Intern · Mind4Youth07-01-2024 – 08-01-2024

  Collaborated with internal teams to create and publish visually engaging Instagram content using Canva, enhancing brand visibility and supporting outreach goals. Researched social media marketing trends and audience behaviors to identify strategic opportunities for campaign growth and partner engagement. Designed and implemented a comprehensive promotional plan, aligning with organizational objectives and supporting successful campaign execution across multiple markets.

• Media and Broadcast Intern · University of Utah09-01-2023 – 04-01-2024

  Partnered with internal teams to brainstorm and execute creative content strategies for social media, strengthening audience engagement and brand presence. Acquired technical skills in broadcast operations to support high-quality content production, contributing to broader campaign goals. Led the planning and execution of a themed promotional event ('Greek Night'), collaborating cross-functionally to boost student participation and strengthen community partnerships.

• Shoe Salesperson · DICK'S Sporting Goods03-01-2021 – 08-01-2022

  Promoted key company initiatives to customers, effectively communicating value propositions to support sales goals and strengthen brand loyalty. Delivered exceptional service by building relationships and identifying customer needs, contributing to a positive and engaging experience. Trained and mentored new team members, fostering a collaborative environment and ensuring successful onboarding aligned with company standards.

• Team Member · Chick-fil-A Restaurants01-01-2020 – 10-01-2020

  Worked collaboratively with team members to deliver a seamless and welcoming guest experience, ensuring strong relationship-building and customer satisfaction. Maintained high standards of cleanliness and safety, supporting operational goals and brand integrity. Communicated regularly with team leaders to ensure alignment with company values and uphold exceptional service standards across all touchpoints.

Education

• University of UtahBachelor of Science - BS, Communication and Media Studies
• University of UtahBachelor's Degree, Psychology

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