Lauren Sarberenyi

About

A self-starter who doesn’t need to be given direction to know when it’s time to Make The First Move. I'm able to thrive in a fast-paced and team environment with high attention to detail, organization, and strong communication skills. I have experience in storytelling, brand copywriting, and marketing and have a personal interest in pop culture, social media, and entertainment. I enjoy being a team player and love to help others succeed! ENFJ, breakfast lover, and music enthusiast.

Experience

• Creative Strategist / Account Manager · ChannelFore07-01-2024

  As a Creative Strategist / Account Manager, likely responsible for developing and executing creative strategies, managing client accounts, and ensuring successful project delivery.

• Social Media and Marketing Manager · Self Employed01-01-2022

  Manage social marketing strategy for 10+ Austin businesses and several national brands. Responsible for digital content ideas, strategy, posting schedule, copywriting, video editing, graphic design, and reporting on analytics. Build a consistent brand presence for each client to generate leads and engagement.

• Influencer Marketing Manager · GLAMNETIC05-01-2021 – 01-01-2022

  Owned the end-to-end process of the influencer pipeline including sourcing, conducting outreach, negotiation, contracting, and content approvals for mid to macro level talent across various platforms. Built content briefs and strategies for product launches while collaborating with other departments on core messaging. Tracked conversions and analyzed performance based on personalized code usage and used insights to inform ongoing priority audiences. Managed a coordinator and intern and monitored their workloads while assigning projects as needed.

• Influencer Marketing Manager · Bumble08-01-2020 – 05-01-2021

  Strategized and built effective influencer campaigns that highlight Bumble's mission, products, and features, driving both brand awareness and user acquisition across various social media platforms while targeting new audiences through knowledge and understanding of the cultural zeitgeist. Managed relationships across agencies and with talent directly to find the best influencers to amplify campaigns based on audience demographics, affinity, geographic location, and brand alignment. Negotiated and wrote contracts for talent deals. Approved all influencer content including photo, video, and copy assets before going live. Brainstormed, developed, and executed tactical always-on content opportunities. Organized and tracked a high volume of influencer posts and translated data into monthly recap reports for the business. Analyzed and measured campaign impact against company KPIs. Managed complex budgets and invoice process. Collaborated with cross-functional teams to amplify campaigns, brand partnerships, and event sponsorships through influencers. Advised on GTM influencer strategies for emerging markets as well as shared best practices and key learnings with international market leads.

• Influencer Marketing Coordinator · Bumble03-01-2019 – 08-01-2020

  As an Influencer Marketing Coordinator, likely assisted in managing influencer relationships, coordinating campaigns, and supporting the marketing team in executing influencer strategies.

Education

• Loyola Marymount UniversityBachelor of Arts (B.A.), Psychology
• Saint Louis University Madrid

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