Lauren Treihaft

About

PhD Candidate with extensive experience in cinema studies and digital media. Skilled in social media strategy, content creation, and film analysis. Experienced in academia and media production, with a strong background in American cinema.

Experience

• Adjunct Professor · CUNY LaGuardia Community College2022-03-01 –

  Course: American Film History

• Adjunct Lecturer · The City University of New York2021-09-01 –

  Courses: American Filmmakers after 1960, American Independent Film, Film Theory, Post War Italian Cinema

• NYU Tisch Adjunct Faculty · NYU Tisch School of the Arts2020-09-01 –
• PhD Student · New York University Tisch School of the Arts2018-09-01 –

  Department of Cinema Studies

• Associate Producer CBS Sunday Morning · CBS News2016-08-01 – 2021-09-01

  Design and manage digital media assets to distribute across social channels and web platforms. Devise creative social marketing campaigns to communicate content across digital mediums. Implement social media strategy across Facebook, Twitter, Instagram, Snapchat, Google+. Create shareable social media graphics, GIFs, and videos. Live social media coverage during broadcast. Write and produce film and entertainment segments for web and broadcast. Track social media performance metrics, compile and present weekly analytic reports.

• Associate Producer · CBS News2015-08-01 – 2016-08-01

  Full-time manager of CBS Sunday Morning, CBS News, and CBSN social media accounts. Implement social media strategy across Facebook, Twitter, Instagram, Snapchat, Google+. Create shareable social media graphics and videos for all CBS News entities. Design interactives for website (quizzes, lists, polls). Provide live social media coverage of political events and entertainment award shows. Produce Facebook Live segments and Q&As for CBS News and CBS Sunday Morning. Pitch and write viral news stories and media posts for CBS News, CBS Entertainment, CBS Sunday Morning. Track social media performance metrics, compile and present weekly analytic reports.

• Social Media Consultant · Simons Consulting Group2012-08-01 – 2015-08-01

  Professional utilization of social media platforms (Twitter, Facebook, Instagram, Pinterest). Acquire clients and arrange meetings to discuss client’s goals and area of interest. Plan strategic social media campaigns and courses of action. Research content catered to the client’s professional needs and goals. Maintain clients’ social media presence by scheduling content and responding to interactions. Assess the growth of social media presence through analytic reports.

• Sundance Film Festival · Sundance Institute2015-01-01 – 2015-02-01
• Research Assistant Film/Media Studies · The New School2014-08-01 – 2015-01-01

  Assisted in forming course syllabi and acquiring appropriate material. Provided supplementary research for specific topics in cinema. Coordinated the creation and distribution of class material to students. Viewed and offered coverage of submissions to academic journal Discourse.

• Writer for Fandor's Blog Keyframe · Fandor2013-09-01 – 2015-01-01

  Reviewed a variety of films for online publication. Generated original and engaging articles about cinema and media for online publication.

Education

• The New SchoolMaster's Degree, Film and Media Studies
• University of TorontoBachelor's Degree, Cinema Studies and English
• New York UniversityDoctor of Philosophy - PhD, Cinema Studies

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