Laurisha Cotton

About

Laurisha is an accomplished storyteller and content creator with a deep passion for crafting engaging narratives. With over a decade of experience in the marketing industry, Laurisha has honed her skills in writing, producing, and directing content across a variety of media platforms. As a content strategist, she collaborates with brands to create innovative campaigns that resonate with audiences and drive business growth.

Experience

• Social Media Manager · ConsenSys05-23-2018 – 11-23-2020

  Managed day-to-day posts for ConsenSys-owned social media properties, increased growth by 20% during the bear market

• Social Media Director · Celo11-23-2020 – 11-23-2021

  Created and executed the integrated marketing strategy, increased impressions 1300% and engagements 500% through strategy and working across multiple functional groups, Celo’s Twitter account grew from 9K to 98K

• Marketing Strategist · Valora11-23-2021 – 05-01-2022

  Developed and drove the go-to-market brand strategy for Valora to be the most user-friendly crypto app in the world. Produced fun and engaging videos with brand ambassadors, increasing video views by 13%

• Blog Specialist · Davis Wright Tremaine06-23-2014 – 12-23-2016

  Oversaw and edited blogs, consistently increased viewership nationwide between 52%-104%

• Consultant · CryptoFilma05-01-2022

  - Develop event social media strategies in web3 communities, increasing social engagements by over 200%. - Ghostwrites for executives, growing client followership by 15–20% and impressions by 25–57% across multiple engagements. - Produce thought leadership content that has earned an organic reshare from the Ethereum Foundation. - Operate CryptoFilma as sole operator, managing finances, contractors and service offerings. -Provide crisis communications counsel and materials for executives across active situations. -Leverage AI tools, including Claude for tone of voice consistency and Fireflies for call transcription, packaging executives' own words into content that cuts down review time and maintains authenticity.

Education

• The George Washington UniversityGraduate Degree

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