Leo Gonzalez

About

Hola, I’m Leo Gonzalez 👋 I am a product designer with a knack for turning big ideas into beautifully crafted experiences that make sense and spark joy. With a solid mix of UX, UI, and research chops, I know how to balance creativity with clear-headed problem-solving. I am just as comfortable digging into user insights as I am sketching out sleek interfaces—always aiming to design things that not only look great but actually work for people. From wireframes to pixel-perfect polish, I am hands-on through every step of the process. Whether it’s rapid prototyping, fine-tuning interactions, or nerding out over microcopy, I bring energy, empathy, and a sharp eye for detail. The goal? Products that feel good to use, solve real problems, and maybe even earn a few delighted oohs along the way. My experience spans across product design, user experience, and creative direction, contributing to successful IPO and acquisition.

Experience

• Senior Product Designer · Cover Genius2023-03-01 – 2025-03-01

  Launched B2C & B2B2C travel protection product to launch 10+ partner and acquiring additional 2x post purchase sales. Established user research budget & process which has led to the team conducting 25+ studies & overall attach rate improvement by 57%.

• Senior Product Designer · Clyde2020-08-01 – 2023-03-01

  Optimized and developed new designs for our partner sales widgets to improve attach rate by 114% across all business. Led the design of Clyde’s inaugural SaaS product, Product Registration, taking it from concept to launch. Early adopters saw an 8x increase in retail-to-DTC conversions. Streamlined the merchant onboarding process, reducing the time to value from 1month+ to 6 days by optimizing the user experience and simplifying key workflows.

• Creative Director & Product Designer · Leo Gonzalez Design2019-02-01 – 2021-02-01

  Helping launch new brands & products with a focus on user experience.

• UX/UI Designer · Aterian (NASDAQ: ATER)2017-06-01 – 2019-02-01

  Designed an AI platform for Ecomm merchants, improving sales, product catalogue, and performance, which contributed to an IPO on the NASDAQ (ATER). Spearheaded the launch of 6+ brands, which included websites & app experiences driving over $250,000 in sales per quarter.

• Brand Designer · Aterian (NASDAQ: ATER)2015-06-01 – 2017-06-01

  Branding & Identity, Website Design, UI/UX Design, Packaging Design

• UX/UI Designer · Cartonomy2014-05-01 – 2015-07-01

  Streamlined navigation and improved accessibility for our social shopping platform, reducing bounce rates by 22%. Conducted user research and usability testing for a new checkout experience, resulting in a 35% increase in user satisfaction and a 20% decrease in support inquiries.

• Graphic Designer · Ludique Magazine2013-01-01 – 2015-06-01

  Designing feature spreads, Content writer for sub-articles, Interviewing artists/photographers to feature in the magazine, Art Direction for web design and magazine content

• Designer & Partner · Truly Amped2008-12-01 – 2015-06-01

  Advertising, Design Management, Company Branding, Logo, Print, & Web Design

• Social Media Ambassador · SUNY New Paltz2014-09-01 – 2015-05-01

  Launching and promotion of the Social Hub, Creating new appealing content to gain community interaction, Capturing the New Paltz story through images and writing, Working closely with the digital marketing department to keep social media accounts up to date

• Resident Assistant · SUNY New Paltz2014-08-01 – 2015-05-01

  Hall Government Liaison, Creating a versatile of programs for residents to learn and enjoy, Manages building environment, Develops a unified community in the building by connecting and helping residents

Education

• SUNY New PaltzBachelor of Fine Arts (BFA), Graphic Design

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