Lexi Ehrman

About

Hands-on eCommerce leader with over 15 years of experience building and scaling DTC brands on Shopify. I lead cross-functional teams, improve site performance, and deliver fast, user-friendly digital experiences. Known for turning strategy into results, optimizing tech stacks, and driving growth. Expertise in eCommerce, UX, and digital operations.

Experience

• Senior Director of Technology · Kitsch2023-10-01 –

  Contributed to scaling Kitsch into a $300M business, leading technology initiatives that supported rapid growth. Drove over 100% YoY growth for BFCM 2023 by improving site performance, optimizing CX, and executing major tech migrations. Launched major campaigns, reduced tech costs, and supported international growth.

• Shopify Consultant & Digital Experience Strategist · Self-employed2019-01-01 –

  Partner with DTC brands to improve Shopify performance, streamline tech stacks, and grow conversion. Conduct CRO audits, identify quick wins, and develop longer-term technical roadmaps. Build custom themes and landing pages to support fast-paced marketing and product teams.

• Head Of Technology · WearLIVELY2017-09-01 – 2023-10-01

  Scaled LIVELY’s digital business significantly through platform rebuilds, CRO, and strategic tech growth. Led mobile-first UX redesigns and acted as the Shopify expert, overseeing platform security and compliance.

• Technology Lead · Universal Standard2017-07-01 – 2017-09-01

  Rebuilt and redesigned the Shopify site to reflect the brand while improving speed and conversion. Led SEO improvements and built reusable design components for long-term site flexibility.

• Digital Lead · AQUIS by Britanne2015-05-01 – 2017-05-01

  Led all digital and eComm efforts from design site development to analytics and SEO. Improved user experience and optimized conversion funnel.

• Web Designer + Developer · BobbyLeeLive.com2015-01-01 – 2017-10-01

  Retro design for a hilarious comedian. Developed www.BobbyLeeLive.com on Shopify.

• Website Designer + Developer · David Choe2014-09-01 – 2017-05-01

  A clean, modern design set to showcase David Choe’s artwork and products.

• Website Designer + Developer · Good Juju Ink2015-06-01 – 2016-05-01

  Created a magical website with Good Juju Ink, showcasing their products with a collaborative design approach.

• Website Designer + Developer · The Law Office of Jordan S. Cushner, LLC2014-04-01 – 2016-04-01
• Website Designer / Developer · Imagiknit2013-01-01 – 2016-01-01

  Designed and developed www.imagiknit.com on Shopify.

Education

• Academy of Art UniversityBachelor of Fine Arts (BFA), Web Design & New Media
• Hunter College

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