Allison Gagnon

About

Ecommerce leader with 10+ years of experience scaling luxury and premium brands’ direct-to-consumer digital channels. Deep expertise across full-price growth, margin discipline, lifecycle retention, and conversion economics within Shopify Plus ecosystems. Currently lead ecommerce for a luxury fashion brand, owning end-to-end channel strategy, forecasting, and KPI performance. Scope includes platform strategy, lifecycle marketing, site optimization, inventory risk mitigation through pre-order and demand-capture models, and cross-functional leadership across Creative, Merchandising, Finance, Operations, and CX. Known for building high-performing ecommerce teams and operating effectively in brand-led, founder-driven environments where customer experience, brand integrity, and commercial discipline must coexist. Specifically focused on helping teams prioritize high-impact growth opportunities across site experience, retention, merchandising, and analytics. Highlights include driving 12%+ conversion rates and over $500K in incremental revenue through demand-capture, pre-order models, and Shopify integrations.

Experience

• Director of Ecommerce Operations · Tibi09-01-2023 –

  Lead end-to-end ecommerce strategy and channel performance for a luxury fashion brand, with ownership across platform strategy, forecasting, and KPI performance. Scope includes Shopify Plus ecosystem leadership, lifecycle and retention strategy, site optimization, and inventory risk mitigation through pre-order and demand-capture models, alongside cross-functional leadership across Creative, Merchandising, Finance, Operations, and CX.

• Ecommerce Operations Manager · Tibi05-01-2020 – 09-01-2023

  Built and owned the company-wide ecommerce roadmap across product launches, promotions, and marketing initiatives. Delivered consistent YoY growth through COVID and recovery while shifting to a full-price, margin-led business model. Optimized demand-capture flows (Back-in-Stock, waitlists), achieving 12%+ conversion rates. Integrated and scaled Shopify third-party tools, contributing $500K+ in incremental revenue.

• Ecommerce Associate Manager · The Collected Group09-01-2018 – 05-01-2020

  Managed ecommerce operations across Joie, Current/Elliott, and Equipment; ensured on-time launches and optimized on-site search. Partnered with Merchandising and Creative to align product storytelling and assets for conversion. Built URL-level reporting to inform merchandising and UX decisions.

• Web Merchandiser · Paul Stuart, Inc.11-01-2017 – 08-01-2018

  Drove online growth and merchandising strategies to optimize product presentation, navigation, and content. Coordinated with merchandising and creative teams to ensure on-brand storytelling and conversion optimization.

• Digital Marketing Coordinator · Saks Fifth Avenue08-01-2016 – 11-01-2017

  Managed sitewide promotions and seasonal campaigns across Saks.com. Executed A/B testing on channels and supported mobile site/app launch.

• Digital Merchandise Assistant, Soft Accessories & Fashion Jewelry · Saks Fifth Avenue05-01-2015 – 08-01-2016

  Ensured timely product launches and site readiness; analyzed availability and defect reporting to optimize assortment and presentation.

• Wholesale Specialty Assistant, Women's · French Connection07-01-2013 – 05-01-2015

  Supported wholesale and brand initiatives, coordinating product storytelling and assets for wholesale channels.

• Ecommerce Specialist/Assistant Manager · Eurotrash01-01-2011 – 06-01-2013

  Drove ecommerce operations and site enhancements; partnered with merchandising and CX to improve on-site experience.

• Sales Associate · Aritzia01-01-2010 – 12-01-2011

  Supported store and online initiatives, contributing to sales growth and customer experience.

• Sales Associate · francesca's01-01-2009 – 05-01-2009

  Assisted customers and contributed to sales floor operations.

Education

• Virginia Commonwealth UniversityBachelor of Arts (BA), Fashion Merchandising
• Pope John XXIII Regional High SchoolHigh School

Similar talent on Pangea

Lexi E.DTC Tech Leader | Shopify, Strategy, GrowthNew York, NYStephanie B.Director of Ecommerce | DTC Strategy, Growth & Conversion OptimizationDenver, COCaitlin G.Lifecycle Marketing & E‑commerce Leader | Shopify Plus, Klaviyo, Attentive | Email & SMS Expert | Revenue GrowthOrlando, FLPatrick D.Fractional Director of eCommerce & GrowthMadison, WI