Stephanie Barbour

About

Seasoned ecommerce and digital strategy leader with 10+ years driving revenue, performance, and growth for DTC brands. Expertise in ecommerce management, CRO, lifecycle marketing, Shopify optimization, and cross-functional leadership across beauty, fashion, and wellness sectors. Proven ability to scale direct-to-consumer businesses through data-driven decision making, A/B testing, and integrated marketing campaigns.

Experience

• Director of Ecommerce · cocokind02-01-2024 –

  Oversee end-to-end Cocokind DTC including ecommerce, lifecycle, acquisition and retention; develop and manage the DTC roadmap to maximize conversion and sales; optimize Shopify stack for speed and cost efficiency; collaborate with Brand on product launches, campaigns and promotions; deliver weekly/monthly performance reporting to executives and stakeholders to increase visibility and stress-test strategy.

• Ecommerce Manager · Hatch03-01-2022 – 01-31-2024

  Lead ecommerce optimization and onsite performance across channels; CRO, SEO, analytics, CRM, and merchandising; drive data-based revenue growth and site testing; collaborate cross-functionally to scale launches and promotions; build scalable systems for initiative rollout.

• Acquisition Marketing Manager, CRO & Ecommerce · Fabletics08-01-2020 – 03-01-2022

  Own CRO for media-driven and organic traffic; develop full-funnel KPI reporting and landing-page testing roadmap; partner with Brand Marketing to maximize campaigns and launches; drive new customer conversion and revenue growth across campaigns and journeys.

• Email Marketing Coordinator · Stella & Dot Family of Brands09-01-2016 – 03-01-2018

  Manage day-to-day email marketing initiatives for KEEP Collective and EVER Skincare; collaborate on promotional calendars, segmentation, targeting, and dynamic content; implement campaigns in Marketing Cloud.

• Associate Manager, Digital Strategy · Stella & Dot Family of Brands08-01-2016 – 01-31-2020

  Drive digital marketing strategy across email, SEM, paid social and site optimization; partner with Marketing, UX, CMS, and creative teams to evaluate and optimize campaigns for KEEP brand; lead cross-functional initiatives to improve performance.

• Marketing Associate · Blue Goji Corp.10-01-2015 – 08-01-2016

  Grow social media presence; plan and execute campaigns; track ROI and compile reports; coordinate campaigns and website content; manage email marketing sequences.

• Social Media Strategist · dailyRx News Network10-01-2014 – 10-01-2015

  Build and maintain an engaged health community across social platforms; plan and analyze social media ad campaigns; pull data from GA, Insights and analytics to report results.

Education

• Trinity UniversityBachelor of Science, Business Administration

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