Libni Cortes

About

With a Bachelor’s Degree in Graphic Design from The University of Texas Rio Grande Valley, I have cultivated a robust career in design, specializing in UX/UI and digital strategy. Currently, I serve as a Design Consultant at Trala, Inc., where I enhance mobile applications and collaborate on strategic design initiatives. Previously, I led design projects at The Clorox Company, developing design systems and spearheading major digital campaigns. My experience as a Web Designer at Toptal honed my skills in creating user-friendly web interfaces. As a Creative Director at CreateTheBridge, I manage comprehensive design projects. At Aiberry, I was instrumental in developing innovative mental health assessment tools, focusing on UX challenges and mobile app experiences. My diverse experience across industries underscores my ability to deliver impactful design solutions that align with business objectives.

Experience

• Design Consultant · Trala, Inc.09-01-2022 – 10-01-2024

  As a Design Consultant at Trala, Inc., responsibilities included creating a UX Audit for the mobile application to improve consistency and user experience, collaborating with the Founder/Stakeholder to design Series Rounds-Pitch Decks, designing UX/UI of major flows for the student portal and onboarding, creating illustrations, and working with the product owner to develop testing requirements and conduct user interviews.

• Design Consultant / Lead Designer · The Clorox Company09-01-2021

  Worked in the in-house agency on various projects to lead, manage, and consult. Responsibilities included creating a Figma Workflow/Framework within the Clorox Design Team, creating Design Systems for multiple Clorox brands, leading the design and visual concepts for a major Rewards Program Redesign Website for FreshStep Brand, establishing workflows and handoff protocols between designers and developers, presenting Stakeholder/Executive Final Presentation for Paw Points Web Redesign, and being the lead designer for all major initiatives for Hidden Valley Ranch digital campaigns.

• Web Designer · Toptal02-01-2017

  As a Web Designer at Toptal, likely responsibilities included designing and developing web interfaces, collaborating with developers and other designers to create user-friendly web experiences, and ensuring design consistency across various platforms.

• Creative Director · CreateTheBridge06-01-2014

  Currently serving as Design Director, shaping and leading the design function at Create the Bridge Agency, managing hundreds of projects end to end.

• Principal Product Designer · Aiberry02-01-2022 – 09-01-2023

  Aiberry is an innovative and practical mental health assessment platform. Responsibilities included problem-solving UX problems and main new features such as Telehealth, Conversational AI, Scheduling, and Dashboard Analytics, creating a Sigma Workflow to collaborate with Project Owner, Marketing Team, and Developers, leading and designing the full mobile app experience, creating marketing materials, infographics, illustrations, iconography, presentation decks, documents, banners, and emails, producing all AI Animated Expressions, designing the Marketing Website (UX/UI), managing and organizing design files and assets, collaborating with Stakeholders/Executives to meet business goals and production expectations, and creating a Social Media Design System and Ad Designs.

• Design Consultant / Lead Designer · The Clorox Company09-01-2021

  Working in their in-house agency on various projects to lead, manage and consult. - Creation of Figma Workflow/Framework within the Clorox Design Team. - Creation of Design Systems for multiple Clorox brands. - Led the design and visual concepts for a major Rewards Program Redesign Website for FreshStep Brand. Creation of design system, illustrations, iconography, high-fidelities mockups and prototyping flows for user testing. - Established workflows and handoff protocols between designers and developers. - Stakeholder/Executive Final Presentation for Paw Points Web Redesign. - Lead designer for all major initiatives for Hidden Valley Ranch digital campaigns.

• Principal Product Designer · Aiberry02-01-2022 – 09-01-2023

  Aiberry is an innovative and practical mental health assessment platform that uses cutting-edge AI technology to analyze user text, audio and video cues during a short conversation to deliver a quantified risk score and other health insights in real time. - Tasked with problem-solving UX problems and main new features: Telehealth, Conversational AI, Scheduling, Dashboard Analytics. - Creation of Sigma Workflow to collaborate with Project Owner, Marketing Team and Developers. - Led and designed full mobile app experience. - Creation of marketing materials, infographics, illustrations, iconography, presentation deck, documents, banners, emails. - Production of all AI Animated Expressions. - Designed Marketing Website (UX/UI). - Management and organization of design files and assets. - Collaborated with Stakeholders/Executives to meet business goals and production expectation. - Creation of Social Media Design System and Ad Designs.

Education

• The University of Texas Rio Grande ValleyBachelor’s Degree, Graphic Design

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