Lior Zelering

About

Digital Delivery, Design (Design Ops), and Operations leader with 25+ years guiding global web, eCommerce, and digital transformation programs. PMP-certified, renowned for scaling remote teams, optimizing delivery ecosystems, and driving measurable growth across international markets. Doctoral Candidate (DBA) researching AI and cross-border eCommerce. Experienced in leading cross-functional teams across e-commerce, retail, ed-tech, pharma, tourism, defense, and technology, with collaborations across Europe, North America, the Middle East, Asia, and Australia. Focused on scaling delivery operations, strengthening client and stakeholder partnerships, and advancing digital programs through structured execution, data-driven decision making, and resilient remote leadership. Exploring AI-enabled delivery optimization and opportunities in cross-border commerce. Open to senior roles in Delivery, Digital, Creative Design, and Design Ops, including Head of Delivery, Head of Digital, Director of Projects, and Digital Operations leadership for globally distributed teams.

Experience

• Digital Platforms & Delivery Manager01-01-2023 –

  Led digital transformation initiatives and cross-functional delivery programs for multinational clients; built multi-disciplinary teams and governance across product, UX, engineering, marketing, and operations; implemented KPI dashboards and OKRs to measure outcomes; led vendor selection, negotiations and budget; delivered end-to-end multi-channel ecommerce experiences.

• Design Manager · Homestars10-01-2022 – 12-31-2023

  Led redesign of onboarding and activation; improved UX metrics; managed design team and cross-functional stakeholders; established design systems and scalable processes; mentored designers and ensured consistency across platforms.

• Project Manager & Lead Instructor · Masses Design Lab01-01-2021 – 12-31-2022

  Led project management for design programs; delivered instruction and mentorship; facilitated collaboration between clients and design teams; managed project timelines and budgets.

• General Manager & Product Manager01-01-2019 – 12-31-2021

  Oversaw operations and product strategy; led remote teams; drove growth initiatives and cross-functional alignment; managed roadmaps and stakeholder communications.

• Digital Project Manager (Freelance)01-01-2017 – 12-31-2019

  Managed digital projects for Halifax-based clients; delivered on-time and within budget; coordinated across design, development and marketing teams; ensured quality and stakeholder satisfaction.

• Marketing Project Manager · SBN Global Partners01-01-2016 – 12-31-2017

  Led marketing project management for campaigns; cross-functional coordination; ensured timely delivery and impact; collaborated with creative and analytics teams.

• Digital Strategist01-01-2015 – 12-31-2017

  Developed digital marketing strategies and campaigns; optimized e-commerce performance; aligned UX and product strategies with business goals.

• UX & Marketing Project Manager01-01-2013 – 12-31-2015

  Directed UX research and marketing projects for startups; led product design iterations; collaborated with cross-functional teams to define requirements and deliver experiences.

• Product & UX Director01-01-2011 – 12-31-2013

  Led product and UX strategy; directed design teams; defined roadmaps; launched features and optimized product-market fit.

Education

• Columbia Business SchoolDiploma of Education, Digital Strategies for Business
• The Open University of IsraelBachelor's degree, Social Sciences
• Reichman UniversityMaster of Laws - LLM, Intellectual Property Law
• Academic Center for Law and ScienceBachelor of Laws - LLB

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