Gayathri Keerthana Shanmuga Sundaram

About

Experienced digital product leader with a proven track record in AI-based solutions, e-Commerce, SaaS, and social impact, in a span of 8 years. My expertise in the tech sector spans: Product Management: Driving AI-powered solutions and econometric models to optimize delivery experience for customers of a $7.2B business unit at Amazon. Operations Management: Led large teams at a robotics site, optimizing processes in producing over 250K shipments daily at Amazon. Marketing in B2B SaaS: Spearheaded strategies for inbound, product and content marketing, across high-growth SaaS unicorns - Zoho, Chargebee & Typeform. Social Entrepreneurship: Founded and ran a non-profit supporting rural communities in India, recognized with state-level awards. International MBA at ESADE Business School, Barcelona - Social Impact Scholarship awardee with a double internship at Typeform, and the VP of Tech & Media club. Open to connecting with professionals passionate about leveraging technology and business acumen for impactful solutions in product management, operations, and social entrepreneurship.

Experience

• Career Break · Self-Employed2024-11-01 –

  Exploring South East Asia and Southern India

• Strategy Advisor · werchota.ai2024-10-01 –

  As an Advisor - Strategy & Marketing at Werchota.ai, I help shape the company's strategic direction, driving market expansion, productization, and growth initiatives. My key contributions include: i) Industry Expansion Strategy – Advised on business expansion into new industries, including pharma and banking, identifying market entry points and positioning strategies. ii) Niche Market Penetration – Led market exploration into high-value niche regions like Liechtenstein, defining tailored go-to-market approaches for unique customer segments. iii) Productization of Services – Currently working on transforming Werchota.ai’s repetitive service operations into scalable, productized offerings, enhancing efficiency and customer experience. Strategic Growth & Marketing – Providing insights on brand positioning, customer engagement, and business development to strengthen Werchota.ai’s competitive edge. Bringing my experience in product strategy, business expansion, and AI-driven solutions, I collaborate with the leadership team to refine growth strategies and operational scalability.

• Senior Product Manager · Amazon2022-09-01 – 2024-11-01

  Speed product owner for Heavy & Bulky Retail division - UK & EU • Led definition and execution of product roadmap in transforming ML model into user-friendly dashboard, predicting customer demand elasticity to delivery speed, collaborating with AI engineers and applied scientists. • Applied ML insights and cross-functionally drove tech and operational launch of same/next-day delivery across five European marketplaces, resulting in 2x increase in customer views in a span of four weeks. • Conducted market research and derived econometric demand model insights on customer preferences in delivery experience, pricing and delivery speed, in collaboration with economists and decision scientists. • Launched Sunday deliveries large parcel items in the UK with pre-launch testing and post-launch validation, achieving 16% volume growth in 8 weeks.

• Pathways Operations Manager · Amazon2021-07-01 – 2022-09-01

  Amazon Robotics Fulfillment Centre • Led a cross-collaborative team of 5 managers and 300 associates processing 250K units/shift in outbound operations, through Agile Methodologies, improving productivity KPI (Throughput) from a baseline of 61 to 66 in 8 weeks, as the senior-most leader running night shifts. • Collaborated with a team of 12 robotics and mechanical engineers to run stress tests and optimize system performance during peak volumes, focusing on enhancing system integration and automation, resulting in a 35% M-o-M productivity improvement and a process efficiency KPI of 2-4 bps. • Managed project lifecycle including defining goals, developing timelines, tracking milestones, and identifying risks across engineering and operational teams, producing 200K units / shift with an industry-leading Delivery Estimate Accuracy of 98.7%. • Mentored 12 team leads and 3 technicians in career progression and operational excellence, resulting in 4 promotions.

• MBA Intern · Typeform2020-05-01 – 2021-01-01

  • Analyzed complex datasets from user interactions on viral marketing channel to develop viral marketing strategy. • Launched five A/B testing experiments, leading a cross-functional team of 14 to drive product growth and user engagement. Gained 21% growth in sign-up to conversion rate M-o-M in 30 days.

• Vice President, Tech and Media Club · Esade2019-10-01 – 2020-08-01

  • Helped students network with tech leaders from industry, organizing webinars and networking events • Mentored students with non-tech background to transition into tech industry through coaching, case studies and interview preparations.

• Lead - Inbound Marketing · Chargebee2018-06-01 – 2019-07-01

  • Defined and implemented Voice of Customer product strategy and roadmap across marketing, content, tech, and UX/UI teams. Achieved a record of 75% contribution to mid- and high-rated leads, and $200K savings in one quarter. • Spearheaded online content revamp and GTM strategy using Strategyzer framework, in collaboration with content, demand generation, and product teams. Increased web traffic by 53% and leads by 45%. • Leveraged the $200K marketing spending savings to showcase the company’s digital marketing innovation, which played a crucial role in securing Series D funding.

• President and Founder · Connect for a Cause2013-12-01 – 2019-06-01

  • Conferred with Seva Ratna Award (state-level) and Real Heroes Award (district-level) for social impact. • Organized outreach program on child abuse and HIV, leading 18 volunteers, for 22K children in 62 rural public schools. • Pursued legal action in collaboration with the District Administration on more than 750 cases of child abuse. • Raised US$ 30K corporate funding from Zoho Corp by pitching flood relief project to the CEO and ranked 1st amongst 40 participants • Rehabilitated over 3000 flood-hit families, across 20 remote villages, leading a team of 14 volunteers. • Improved productivity for flood victims by providing tools to mechanize manual labor, resulting in a hike in daily wages by 3.5x.

• Digital Marketing Analyst · Zoho Corporation2015-08-01 – 2018-05-01

  • Achieved 1.9x Y-o-Y growth in Marketing Qualified Leads for IT security solution • Optimized paid online search campaigns, reducing cost per lead by 55% in one year • Managed affiliate marketing for seven products, realizing 2.4x ROI and securing budget increase from $5K to $100K annually • Led outbound marketing at GISEC Dubai 2017, generating 150% more Sales-Qualified Leads compared to previous year

• Freelance Copywriter · SearchNScore solutions2012-04-01 – 2015-06-01

Education

• EsadeMaster of Business Administration - MBA
• Avinashilingam Institute for Home Science and Higher Education for WomenBachelor of Engineering, Computer Science and Engineering
• Avila Convent Matriculation Higher Secondary SchoolSecondary Schooling
• St.Joseph's Matriculation Higher Secondary SchoolPrimary & High School

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