Lisa Li

About

👋 Howdy! I'm Lisa. I am the designer you are looking for, specializing in understanding technical constraints and breaking down complex problems. During my 8+ years, I’ve supported users performing highly technical tasks in non-traditional setups. This has given me extensive experience in solving highly technical design problems that require deep domain-specific knowledge and systematic design thinking. 🚀 What I Do: - I lead design projects from concept to launch - I write about my experience as a product designer - I develop strategic design solutions that align with business goals - I conduct in-depth user research and usability testing - I develop and maintain design systems for consistent user experiences 💡 My Expertise: User Experience (UX) Design | User Interface (UI) Design | Interaction Design | Native iOS Application Design | Design System | Design Strategy & Research | Complex Software Design 🌟 Why Work With Me: - I think in design systems and components, not in pixels, features or views. I design all sorts of products, native iOS, cross-platform apps, and web apps. To me, the platform is less important than the design pattern. - I prefer solving unique and complex problems across various industries, where enhancing digital experiences can elevate services from 0 to 1 and help achieving business goals, rather than working for MAANG companies. - I am the one who asks dumb questions in the room, but my questions lead to solutions. - Staying curious, being collaborative, and constantly being reminded to not be my users are important to me as a designer. 💼 Feel free to reach out for collaboration, opportunities, talks or just to chat about the latest design trends.

Experience

• Senior Product Designer · Vividly11-01-2025

  Leading design across the Forecast&Budget pod and AI pod, Vividly’s most complex product areas, driving clarity across math-intensive logic, system complexity, plus CPG and finance domain constraints. Shaping Vividly’s design language by identifying, consolidating, and evolving interaction patterns to support product growth and consistency, leveraging AI-assisted workflows in close collaboration with product and engineering.

• Senior Product Designer · Sport Clips02-01-2025 – 10-01-2025

  Oversee the customer experience and product design for the consumer app

• Product Designer II · ForeFlight08-01-2018 – 12-01-2024

  Led the end-to-end design of ForeFlight Logbook and Track Log across iOS, iPadOS, and Web platforms. Drove significant user growth by collaborating with cross-functional teams in an agile environment, delivering wireframes, prototypes, high-fidelity mockups, and documentation. Ensured a cohesive multi-platform user experience by developing and maintaining iOS and web Design Systems with consistent design patterns, components, and guidelines. Shaped design direction, identified opportunities, and refined solutions through leading user research, testing, and workshops.

• UX Designer · Aetna2017-01-01 – 2018-09-01

  Designed Aetna’s internal tools like Patient Dashboards and Admin Tools. Created wireframes, prototypes, and visuals for web-based SaaS products. Design QA. Worked closely with developers to ensure accurate implementation of designs and compliance with accessibility standards. Conducted usability testing and iterated on design solutions based on user feedback. Highlight: My first job to design complex SaaS software.

• Digital Designer · Healthcasts2016-11-01 – 2016-11-01

  Create graphics and design layouts as well as front-end development for the website, interactive content, and microsites. Follow and maintain brand identity characteristics, typography, photography, color, etc.

• UX Designer · Freelance2016-05-01 – 2016-09-01

  Work with development team to improve user experience on client's product. Research, design information architecture, user flow, wireframes and prototypes. Branding for UX visual elements for formal presentations.

• UX Designer (intern) · F#2014-03-01 – 2014-09-01

  Designed wireframe and participated in user research.

• UX/UI Designer (intern) · Fresh Digital Group2014-01-01 – 2014-04-01

  As a design intern, I design site map, wireframes, high fidelity mockups for mobile sites and micro sites. I also design interactive rich media ads on the Celtra platform.

• Creative Intern · Saatchi & Saatchi Beijing2010-06-01 – 2010-08-01

  As an intern at the creative team, I create graphic, motion contents for banners, prints, typography, website layouts. I also participate in brainstorming for ideas of TV commercials, events and print ads.

Education

• Pratt InstituteMaster of Fine Arts (MFA), Interactive Arts, Digital Arts
• Beijing Institute of Graphic CommunicationBachelor of Fine Arts (BFA), Multimedia Design

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