Livio Marcheschi

About

10+ years of experience in YC-backed startups (B2B and B2C). I have been responsible for both new initiatives (0 to 1 launch) and existing product growth (up to 20% top line growth). And worked in different business functions (product, growth, BI, ops), verticals (consumer apps, e-commerce, SaaS) and stages. I am specialised in product growth and new initiative launch and I can help to conceptualise new products and bring them to market. I work with: • Early-stage founders to get the product foundations right and enable early growth • Growth-stage companies to expand to their reach via experimentation and new product launches Where I can help: • Product discovery • Product growth • New product and feature launch

Experience

• Product Lead · Product Principles01-01-2023

  I combine expertise in analytics, research and marketing to tackle product problems holistically. With 10+ years of experience in B2C and B2B startups, I have been responsible for both new initiatives (0 to 1 launch) and existing product growth (up to 20% top line growth). I work with: • Early-stage founders to get the product foundations right and enable early growth to happen • Growth-stage companies to expand to their reach via experimentation and new product launches Where I can help: • Product discovery (research, low-cost tests, MVPs) • Product growth (experiments, analytics, AB tests) • New product and feature launch How I can help: • Interim product management (joining temporarily a team, full-time or part-time) • Product advisory (product and growth strategy and process development)

• Director of product · AirHelp02-01-2020 – 06-01-2022

  AirHelp is the global leader in the flight compensation space. AirHelp+ allows passengers to get money and support in case of flight disruptions. It is a consumer subscription product sold via B2C and B2B channels (through global OTA partners), contributing to 10% of the overall company revenues. My responsibilities include: • Manage a portfolio of two products, reporting directly to the CEO • Launch new travel products during the pandemic (+15% revenues) • Introduce new growth channels, resulting in +10% uptick in conversion rates • Lead and coach a cross disciplinary team, across B2C and B2B distribution • Define and communicate strategy and priorities across the organisation

• Product Lead · AirHelp02-01-2019 – 02-01-2020

  AirHelp is a growth-stage ycombinator startup (750 ppl), global leader in the flight compensation space. The B2B area consists in a portfolio of products, responsible for >30% of the company revenues via integrations with the biggest OTAs in the world. My responsibilities include: • Grow user acquisition from B2B partnerships, resulting in +20% YoY yearly revenues growth • Lead a 12 people cross-functional team through a reorganisation into smaller teams • Hire and mentor fellow PMs, while pushing organisational changes • Own the B2B product vision in alignment with the company strategy • Define and optimise OKRs at the team and department level

• Head of product · Visual Meta09-01-2017 – 02-01-2019

  Visualbots empowers advertisers to do customer acquisition on Facebook Messenger. Visualbots is an internal startup of the Visual Meta Business Labs. Built the B2B SaaS product from scratch, from inception to customer development to launch. My responsibilities include: • Product Management (SCRUM CSPO): product launch, delivering up to 50% CAC savings • Customer development: acquired 20+ clients on a concierge MVP, with 45% test success rate • User research: conducted 50+ interviews with 5+ different prototype iterations • Cross-disciplinary team management: hiring and leading 5 direct reports (engineering, design, marketing) • P&L management

Education

• ReforgeAdvanced Growth Strategies, Business

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