Liz Li

About

Design Everything, Design for Growth! Hi, I'm Li Li, a Product and UX/UI Designer on a mission to use the transformative power of design to meet user needs and drive product growth. My dedication to user-centric design fuels my 'Design Everything' mindset, driving me to constantly explore and think about how to improve the user experience with everything I encounter. Over five years at China Mobile shaped my journey in design, where I excelled in project management, content strategy, and cross-functional collaboration. I directly engaged in conducting surveys, crafting and executing promotional strategies, launching products and events, updating website content, and building solid media relationships. These efforts significantly boosted customer satisfaction and increased brand awareness, deepening my empathy and enhancing my business skills. The discovery of Interaction Design marked a pivotal moment for me, sparking a deep passion for its powerful combination of aesthetics and functionality. I expanded my expertise to include Interaction, Visual, and UX Design, alongside User Research and Data Analysis. My approach to design embodies the 'Design for Growth' philosophy, prioritizing business scalability and user-centric product innovation. As a lifelong learner, I look forward to exploring new design and technology landscapes with you. Let's connect and work together to achieve impactful, user-centered results.

Experience

• Freelance Designer · Freelance UI/UX Designer08-01-2024

  As a Freelance Designer, I provide UI/UX design services to various clients, focusing on creating user-friendly interfaces and enhancing user experiences.

• User Experience Design Specialist · Devco Services Ltd06-01-2024 – 08-01-2024

  Revamped brand identity, consulted on website redesign, and developed marketing materials, aligning the design process with business goals and customer value. Presented design recommendations to stakeholders, launching features through rapid iteration to ensure scalability and market success.

• UX/UI Research and Design · Skill Squirrel05-01-2023 – 08-01-2023

  Contributed to strategic redesigns and enhancements aimed at elevating platform functionality and user experience. Initiatives included PDA digitalization, user account interface redesign, interactive pop-up design, and research on user guides and voice-based search.

• Publicity Coordinator, Advertising and Promotions Coordinator · China Mobile Phones08-01-2013 – 04-01-2019

  Crafted marketing strategies, conducted public attitude surveys, managed content, and executed publicity programs. Developed a deep understanding of design's capacity to influence and engage, which guided a transition into UX/UI design.

Education

• Sheridan CollegeHonours Bachelor of, Interaction Design
• Soochow University (CN)Master of Arts - MA, Mass Communication/Media Studies
• China University of GeosciencesBA, Journalism

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