Yulin Li

About

UIUX Designer & Industrial Designer with a comprehensive portfolio showcasing expertise in both product and user experience design. Experienced in rebranding, product development, and market analysis across various industries including technology, mobile design, and consumer goods. Noteworthy accomplishments include leading successful brand launches and enhancing market presence through strategic design initiatives. Design Portfolio: https://li1149114100.wixsite.com/yulinlistudio

Experience

• Product Designer · Aigen2024-09-01 –

  Conducted field research at high-tech farms to gather user insights, identifying key challenges in agricultural management and aligning design solutions with real-world needs. Led usability testing sessions with farmers and land managers, refining interface designs based on qualitative feedback to enhance usability and efficiency. Designed interactive Figma prototypes, focusing on intuitive data visualization and navigation to transform complex robotic data into actionable insights. Developed and managed the project timeline, ensuring alignment with key milestones through effective cross-functional collaboration with engineering and stakeholders.

• Industrial Design Intern · vivo2024-06-01 – 2024-09-01

  Participated in the design of the vivo X300, contributing to the product's concept development, 2D visual effects, and design optimization, gaining hands-on experience in the mobile phone industry. Engaged in comprehensive design research and market analysis, aligning design concepts with user needs and market trends to create a product that addresses pain points and stands out in the competitive market. Experienced the entire design process, from initial concept to model development, and learned to balance aesthetics with functionality, ensuring the final product met both design and technical requirements.

• Product Designer · JM ICY COFFEE2022-07-01 – 2023-08-01

  Orchestrated a comprehensive rebranding for three JM Icy Coffee brands, leading to a 40% growth in website traffic within six months post-launch. The strategic initiative unified and modernized the brand identity across packaging, web presence, and logos, significantly enhancing market visibility and brand appeal. Customer feedback highlighted a stronger brand connection and an improved perception of quality, contributing to an 18% uplift in repeat customer purchases. Enhanced online sales for our Tmall store, specifically targeting a coffee bean product and achieving a monthly sales volume exceeding 7000 units through optimized new media operations and strategic design efforts.

• Industrial Design Intern · Eastreme 东方麦田2021-06-01 – 2021-09-01

  Played a pivotal role in the product development team by spearheading the ideation and conceptualization phase for spatial thinking development toys. Collaboratively worked with engineers and marketers to draft comprehensive product requirements, focusing on educational value, safety, and user engagement. Conducted market research, analyzed consumer feedback, and incorporated educational principles to ensure the toys were both fun and beneficial for cognitive development. My contributions were instrumental in shaping the final product designs, which led to an enhanced product line that resonated well with our target demographic, thereby improving our market competitiveness.

• Product Designer · Jiangmen Limingzhu Suitcase And Bag Leather Products Co., Ltd. 丽明珠2020-03-01 – 2021-01-01

  Led the creation and development of "YNOT,"a new brand of luggage and leather goods, through detailed fashion trend analysis and market research. Produced and edited viral TikTok content, highlighting our product range, with a key video achieving over 1.1 million views and significantly boosting online orders. Launched the brand's first collection of baguette and messenger bags, achieving successful listings and sales on Xiaohongshu, Taobao, and other platforms.

Education

• University of WashingtonMaster's degree, MSTI--GIX
• Parsons School of Design - The New SchoolBachelor of Fine Arts - BFA, Product Design
• Lambrick Park Secondary High SchoolHigh School Diploma

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