Lizzie Brooks

About

With a degree in Music Business from Full Sail University, I have built a robust career in event management and marketing. Currently, as Director of Event Operations at Six Degrees Creative, I lead innovative practices in pre-production planning and logistical efficiency, managing a diverse team to ensure high-quality event execution. Previously, I served as Director of Events - Festivals at SWARM Event Agency, overseeing comprehensive event planning and execution, from securing permits to managing budgets. My experience as a Senior Experiential Event Producer at Inspire Agency honed my skills in creating immersive brand experiences. I also managed artist marketing plans as an Account Manager at Slip-N-Slide Records and YesJulz! Agency, focusing on client satisfaction and account growth. My career is marked by strategic oversight, financial discipline, and a commitment to delivering exceptional experiences.

Experience

• Director of Event Operations · Six Degrees Creative10-01-2023

  Leading the implementation of innovative agency-wide practices focused on pre-production planning, logistical efficiency, and executional standard operating procedures (SOPs), along with the development and utilization of budgetary tracking tools. Providing strategic oversight for all aspects of event pre-production and execution, ensuring alignment with organizational objectives and high-quality delivery. Directly managing a diverse team comprising of Producers, Production Managers, Coordinators, fabricators, and printers, facilitating day-to-day operations and fostering a collaborative work environment. Exercising financial oversight and tracking for in-house fabrication and print teams, ensuring optimal resource allocation and cost efficiency. Serving as the main controller for project-related expenditures, maintaining rigorous financial discipline and accountability throughout all stages of production. Being hands on in the New Business, Strategy, Creative, Accounts, and Client Services departments from ideation to execution.

• Director of Events - Festivals · SWARM Event Agency11-01-2021 – 10-01-2023

  Leading the comprehensive planning and execution of events and festivals, meticulously managing each stage from ideation to implementation while adhering to financial constraints. Securing event permits and overseeing the logistical aspects of electrical and structural planning to ensure seamless operations. Directing the planning, organization, and execution of on-site production requirements, including staging, AVSL, heavy equipment, and activation fabrication. Driving the conceptualization and realization of event and festival decor, signage, and fabrication to create captivating experiences. Managing event and festival budgets, providing transparent reporting and reconciliations to clients and internal accounting teams. Conducting thorough vendor research and management, overseeing all aspects of communication, planning, and execution to ensure successful partnerships. Supervising all logistical operations before, during, and after events and festivals to guarantee smooth execution and exceptional attendee experiences.

• Senior Experiential Event Producer · Inspire Agency12-01-2019 – 05-01-2022

  Lead the conceptualization, planning, and execution of high-impact experiential events, ensuring alignment with client objectives and brand messaging. Collaborate with cross-functional teams, including creative, marketing, and client services, to design immersive experiences that engage audiences and drive brand loyalty. Manage budgets and resources, negotiating with vendors and suppliers to optimize costs while maintaining quality standards. Oversee logistics, from venue selection and production timelines to on-site management, ensuring seamless event delivery and execution. Cultivate and maintain strong relationships with clients, stakeholders, and industry partners to support business development and growth opportunities.

• Account Manager · Slip-N-Slide Records12-01-2019 – 11-01-2021

  Responsible for developing, managing, and executing all artist marketing plans, marketing schedules, and marketing assets. Development of marketing assets for marketing plans. Digital Marketing ideation, strategy, and execution for all projects. Communicate with artist team to ensure deadlines are met & goals are accomplished. Budget management for all projects. Artist Management for R&B artist, Teenear. Oversee social media content ideation, creation, & execution. Oversee & manage Teenear's content team.

• Account Manager · YesJulz! Agency01-01-2017 – 12-01-2019

  Serve as the primary point of contact for clients, managing relationships to ensure satisfaction and retention while driving account growth. Collaborate with cross-functional teams to develop and execute experiential marketing campaigns that align with client objectives and enhance brand engagement. Coordinate project timelines, budgets, and resources, ensuring all deliverables are met on time and within budget. Conduct client check-ins and presentations, providing updates on campaign performance and gathering feedback for continuous improvement. Identify new business opportunities within existing accounts, pitching innovative solutions that align.

Education

• Full Sail UniversityMusic Business, Music Business

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