Lorna Karanja

About

With a strong foundation in economics from Maseno University and advanced certifications in digital marketing and product management, I have cultivated a dynamic career in digital marketing and project leadership. At Deevabits Green Energy, I spearheaded the Kawi Safi project, training 2,000 women and reaching half a million through strategic social media campaigns. My expertise in content creation and media buying doubled lead generation, while my UI/UX design initiatives enhanced user engagement. As a freelance digital marketing consultant, I developed strategies and managed campaigns, further honing my skills. Previously, as a Social Media Manager at Megoldás By Rita, I significantly boosted engagement and streamlined response times for multiple brands. My early career included roles as a Design Intern at Africa Collect Textiles Ltd, where I led creative projects, and as a Data Annotator, contributing to machine learning projects. My diverse experience underscores my ability to drive brand growth and innovation.

Experience

• Digital Marketer | Project Lead · Deevabits Green Energy11-01-2022

  Led the planning & execution of Kawi Safi project, resulting in the training of 2,000 women in rural areas and reaching 500,000 women through social media campaigns. Increased lead generation by 100% through targeted content creation and media buying strategies, including Facebook Ads. Managed website design and branding initiatives for 2getha, and Virana Energy, enhancing brand visibility and user experience. Spearheaded UI/UX design for the DGE app, resulting in a user-friendly interface that improved engagement.

• Digital Marketing Consultant · Freelance04-01-2022 – 10-01-2022

  Provided digital marketing consulting services, likely involving strategy development, content creation, and campaign management.

• Social Media Manager | Facebook Ads, Branding · Megoldás By Rita04-01-2021 – 03-01-2022

  Boosted CredoFaster's social media engagement from 0.9% to 8% per day by creating compelling visual content for platforms like Instagram, Twitter, and Facebook. Planned and executed 8 successful airtime giveaway contests, increasing brand visibility and engagement. Built and managed social media presence across 5 client brands, reducing social media response time for CredoFaster from 6 hours to 15 minutes.

• Design Intern · Africa Collect Textiles Ltd07-01-2021 – 12-01-2021

  Planned and led product photoshoots and video campaigns, improving brand consistency across channels. Designed product prototypes and branding materials, contributing to the launch of new textile products and overseeing creative content across digital platforms.

• Data Annotator · Freelance07-01-2020 – 04-01-2021

  Performed data annotation tasks, likely involving labeling and categorizing data for machine learning projects.

Education

• Zindua SchoolProduct Management
• Digital Marketing InstituteCertified Digital Marketing Professional
• Maseno UniversityBachelor’s Degree, Economics

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