Lubna (Sarwat) Hameed

About

My professional journey includes roles such as Director of Design at Particle Health, Director of Design and User Experience at HeyRenee, and Product Design Consultant at Caraway. I also served as a Design and User Experience Consultant for various organizations and am currently the Partner & Head of Design Consulting at The Company Advice, a women-owned advisory and execution firm specializing in providing strategic guidance to early stage tech startups. My expertise spans product design, web design, creative direction, UI/UX design, design strategy, and data visualization across diverse industries. I am committed to empowering companies to achieve sustainable growth and navigate the complexities of the startup landscape!

Experience

• Partner & Head of Design Consulting · The Company Advice03-01-2024

  The Company Advice is a women-owned advisory firm specializing in providing strategic guidance, innovative solutions, and expert insights to early stage tech startups, with a focus on health tech and insurtech. With a team of seasoned professionals and a commitment to integrity and excellence, The Company Advice empowers organizations to achieve sustainable growth and navigate the complexities of the startup landscape.

• Design and User Experience Consultant · Self Employed12-01-2014

  Graphic design, Web design, Creative direction, UI/UX design, Design strategy, Data visualization (dashboard design and infographics), Web development across a range of industries including international NGOs, health tech, finance, education, art/design brands, and advertising.

• Product Design Consultant · Caraway05-01-2022 – 03-01-2024

  • Led the product design for the product, ensuring a cohesive and intuitive experience across platforms that helped take company from Seed to Series A • Developed UX strategy to guide the design process and ensure a user-centric approach • Conducted UX research and testing, including user interviews, usability testing, and data analysis to gain insights and inform design decisions • Audited and analyzed user data to map out user flows and identify pain points • Managed and mentored a team of designers to foster collaboration and maintain design quality • Worked closely with cross-functional teams in product and engineering to align on requirements and implementation • Established DesignOps practices to streamline design workflows and improve design-development collaboration

• Director of Design and User Experience · HeyRenee01-01-2022 – 04-01-2022

  • Responsible for UI/UX design for 5 digital products ranging from responsive web platforms to native mobile apps • Gathered and evaluated user requirements in collaboration with Chief Product Officer to produce creative user experience solutions • Developed baseline brand style guide and templates for previous brand while waiting on re-brand completion • Managed brand re-design process with external agency in collaboration with CPO • Conducted user research and led team workshops to develop target user personas, key design principles and user flows • Managed contractors for front-end development, user research and video editing • Collaborated cross-functionally across team (engineering, product, business development)

• Director of Design · Particle Health08-01-2021 – 12-01-2021

  • Developed design strategy and creative vision for company and brand • Recruited and oversaw design team consisting of team designer and contractors • Provided leadership and mentoring to team of designer, product manager, and front-end developers

• Head of UI/UX Design · Particle Health07-01-2020 – 08-01-2021

  • UI/UX design for developer portal for API products including Particle’s innovative API Console and FHIR dashboard experiences from concept through launch • Gathered and evaluated user requirements in collaboration with Chief Product Officer to produce creative user experience solutions • Illustrated design ideas using user flows, wireframes and prototypes • Conducted usability testing and research as well as implemented new tools to gather data to improve user experience • Improved customer experiences, including ownership of all front-end interaction points • Spearheaded re-brand process with external agency in collaboration with Head of Marketing • Managed brand identity and consistency across all channels, products and customer touchpoints including web, sales and marketing collateral • Drove design standardization across the organization with design and development of design system, UI kit and brand guidelines • Designed and executed 3-phase website re-design including website development plan • Collaborated cross-functionally across team (engineering, marketing, sales)

Education

• New York UniversityBS, Communication Studies
• The New SchoolMA, International Affairs

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