Lucia Feltovich

About

With a robust background in design and leadership, I currently serve as Creative Team Lead at WholesomeCo, where I manage branding and oversee high-quality design work across various platforms. My journey with WholesomeCo began as a Graphic Designer in December 2021, progressing to Lead Designer by June 2022, where I spearheaded design projects and ensured cohesive branding. Prior to this, I honed my skills as an Exhibit Design Coordinator and Fabricator at Discovery Gateway Children's Museum, creating engaging exhibits. My career started at Total Joint Orthopedics as a Communications Designer, where I developed marketing materials. I hold an Honors Bachelor of Science in Multidisciplinary Design from the University of Utah, equipping me with a diverse skill set that blends creativity with strategic thinking.

Experience

• Creative Team Lead · WholesomeCo Cannabis09-01-2023

  Heading up the Creative team at WholesomeCo Cannabis. Working with the rest of the Creative team to balance creative needs across the organization; managing branding for WholesomeCo & its subbrands; and delivering high quality design work for print, web, social, packaging, and merchandising applications.

• Lead Designer · WholesomeCo Cannabis06-01-2022 – 09-01-2023

  Led design projects and contributed to the development of creative concepts and strategies. Collaborated with team members to ensure cohesive branding and high-quality design outputs.

• Graphic Designer · WholesomeCo Cannabis12-01-2021 – 06-01-2022

  Created visual content for various platforms, including print and digital media. Assisted in maintaining brand consistency across all design projects.

• Exhibit Design Coordinator and Fabricator · Discovery Gateway Children's Museum07-01-2021 – 12-01-2021

  Coordinated and fabricated exhibit designs, ensuring engaging and educational experiences for museum visitors.

• Communications Designer · Total Joint Orthopedics08-01-2020 – 07-01-2021

  Developed communication materials and visual content to support marketing and branding efforts.

Education

• University of UtahHonors Bachelor of Science - BS, Multidisciplinary Design

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