Luciana Pires

About

Senior Strategic Project Manager specializing in LATAM and global brand partnerships, marketing & creative project leadership, with a focus on sustainability and innovation. Leads end-to-end collaborations from strategy through execution across fashion, culture, PR, and influencer marketing—bridging global strategy with local impact through partner and cross-functional alignment.

Experience

• Strategic Project Manager | Global Brand Partnerships · FARM RIO (part of Azzas 2154)2025 – 2026

  Farm Rio, part of Azzas 2154 (the largest fashion group in Latin America), is a renowned Brazilian brand with an international presence. With over 100 stores, Farm Rio operates both in Brazil and abroad, in cities such as New York, Miami, Los Angeles, and Paris. Led global brand collaborations with Barbour and Adidas across product, marketing, and retail — coordinating internal teams and external partners to deliver high-impact activations and strengthen brand positioning. Supported PR and communication strategy by translating global partnership narratives into locally relevant stories. Partnered with the sustainability team to embed responsible practices into the brand's partnership and communication strategy.

• Strategic Project Manager | Marketing & Sustainability · OLYMPIKUS2021 – 2024

  Led end-to-end marketing projects, brand initiatives, and partnerships at Olympikus across running, cultural, and lifestyle positioning. Managed cross-functional collaborations with fashion brands and influencers, from strategy through execution , aligning brand, PR partners, and internal teams around a unified communication strategy. Acted as a bridge between brand, partners, and internal teams, aligning business objectives with sustainability-driven initiatives. · Coordinated one of Olympikus's largest running events and led LATAM running community initiatives — managing end-to-end event logistics, partner engagement, and brand activations across the region.

• Project & Community Manager | Platform & Operations · OLLO2020 – 2021

  Managed a global talent platform with 160 clients and 4,500 professionals across communication, design, and technology. Supported the structuring and launch of the platform, working across cross-functional projects in business strategy, operations, and community development. Curated platform professionals and connected clients with internal teams, ensuring stakeholder alignment and effective project delivery. Oversaw commercial operations and negotiations, aligning business

Education

• UAL London College of Fashion / SUSTAINABLE DESIGNFashion | Sustainable Design
• European Institute of Innovation and Sustainability (EIIS)Management and Sustainability
• BEHAVE
• BOX 1824
• 20/26

Similar talent on Pangea

CCeline Y.Strategic Partnerships Lead with Expertise in Sustainability and Purpose-Driven Brand ExperiencesCassandra M.Global Project Director | Sustainability ExpertHeloisa B.Marketing & Communications Strategist | Campaigns, PR & Partnerships | Corporate CommunicationBrazilSvetlana S.Expert in Sustainable Strategy and Circular Innovation for Product DevelopmentBath, UK