Heloisa Bandeira

About

I'm a marketing and communications strategist with a track record of turning big moments into measurable results — from PR campaigns reaching 2.6M+ people to events that generated US$3.5M in new business. I specialize in campaign planning, media relations, content creation, and partnership support across Portuguese, English, and Spanish. My background spans corporate giants and fast-moving projects, always with the same focus: clear storytelling that drives real impact. If you need a strategic partner who can plan, execute, and deliver — I'd love to work with you.

Experience

• Marketing Analyst · Tata Consultancy Services07-01-2025 – 04-01-2025

  TCS is one of the world's largest IT services and consulting companies, operating across 55+ countries with a strong presence in Latin America - Led end-to-end planning and execution of marketing and communications initiatives across digital media, PR, and brand experience for TCS Brazil and Latin America - Managed LATAM digital media strategy across LinkedIn and Instagram — from content briefs and editorial direction to performance analysis and optimization - Spearheaded the Pace Port São Paulo launch campaign, achieving a ~300% engagement increase and 60,000+ LinkedIn impressions - Led full-cycle organization of FEBRABAN Tech, contributing to ~US$3.5M in new business opportunities - Coordinated Brand Experience initiatives during Formula E sponsorship, securing 92 media mentions and an estimated US$11.4M in PR value - Oversaw cross-functional teams and agency partners, ensuring brand consistency, message alignment, and on-time delivery - Tracked marketing budgets and campaign investments, ensuring efficient allocation aligned with business objectives

• Junior Marketing Analyst · Tata Consultancy Services2025 – 07-01-2025

  - Managed and produced social media content aligned with brand guidelines, tone of voice, and overall marketing strategy - Collaborated with leadership, creative teams, and PR agencies to craft strategic narratives for high-visibility initiatives including FEBRABAN Tech and Formula E - Created and reviewed creative briefs, ensuring brand compliance and consistency across all deliverables - Supported strategic campaign planning through audience segmentation, competitor analysis, KPI definition, and performance reporting - Participated in PR efforts for TCS's new Londrina HQ announcement (largest in Latin America), resulting in 11 media features and ~US$14.2M in equivalent advertising value - Assisted in email communications and internal newsletters, ensuring brand accuracy and consistency across touchpoints - Contributed to vendor coordination, contracts, and operational marketing workflows

• Marketing Intern · Tata Consultancy Services04-01-2023 – 2025

  - Assisted in social media and internal communication content production across digital platforms - Supported campaign planning, content briefs, and communication materials for ongoing marketing initiatives - Edited and optimized Portuguese and Spanish content, ensuring clarity and cultural accuracy across digital platforms - Provided logistical and communication support for marketing events and brand activations - Contributed to vendor coordination, contracts, and operational marketing workflows

• Digital Community & Content Strategist · Harry Styles Brasil2014 – 2020

  One of the largest fan-run media communities in Latin America, operating as a fully independent digital media outlet dedicated to covering Harry Styles' career, releases, and cultural impact across Portuguese-speaking audiences. - Built and managed the largest Harry Styles fan community in Latin America, growing the audience to 150K+ followers across platforms - Developed and executed real-time content strategy, driving consistent engagement growth and expanding organic reach - Analyzed platform insights to optimize content timing, format, and performance — applying data-driven decisions to audience growth strategy - Led community management at scale, fostering active audience interaction and brand loyalty across multiple touchpoints - Coordinated cross-account collaborations with other digital communities to expand presence and reach new audiences - Demonstrated early expertise in social media strategy, audience segmentation, and content localization — skills directly transferable to professional marketing environments

• Marketing Intern · Rottas Construtora08-01-2022 – 04-01-2023

  Supported development of creative briefs and editorial calendar management for campaign execution Assisted in planning and communication of offline campaigns and brand events, ensuring message consistency

Education

• State University of Londrina (UEL)Bachelor’s degree, Bachelor’s degree in Public Relations
• Bocconi UniversitàCertification, Management of Fashion and Luxury Companies
• InsperCertification, New Business Development and Artificial Intelligence (AI)
• MoMASpecialization, Modern and Contemporary Art and Design Especialization

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