Renee B.

About

I help companies turn disconnected marketing efforts into clear, scalable growth systems. With 11+ years across lifecycle, CRM, growth strategy, and integrated marketing, I specialize in building customer journeys that move people from acquisition through onboarding, adoption, retention, and expansion. I’ve led programs for brands including LinkedIn, Meta, Zoox, and Time Inc., and have also supported startups and growing businesses through fractional consulting. Clients typically bring me in when they need senior strategic leadership without a full-time hire—whether that means defining a lifecycle roadmap, improving CRM performance, launching a new nurture or retention program, strengthening segmentation and measurement, or aligning teams around a clearer go-to-market plan. I bring both the strategic perspective and hands-on experience to identify what is not working, create a practical path forward, and help teams execute with greater focus and impact.

Experience

• Lifecycle Marketing Manager · Zoox2025-04-01 –

  I'm building the lifecycle marketing function for Zoox's autonomous ride-hailing service, establishing CRM as a core growth channel in an emerging category. In nine months, I've scaled our program 24x—from 43K to 1M+ touchpoints—while improving engagement 63% and converting prospects at 18%. My work spans strategic framework development and hands-on execution: designing multi-stage journeys across waitlist, onboarding, and retention; fostering partnerships with local businesses that drive growth (via their inbox); and establishing the testing and optimization infrastructure that enables us to scale.

• Marketing Strategy Consultant · MarketerHire2024-03-01 –

  As a Marketing Strategy Consultant at MarketerHire, I empower B2B SaaS and edtech companies to transform their marketing operations into growth engines. My approach emphasizes teaching teams to understand the 'why' behind strategies, leading to sustainable results. Notably, I improved Skillable's email open rates by 170% and click rates by 20% through deliverability optimization, increased GoEducate's engagement by 30% through persona-based strategies, and strengthened Acast's creator acquisition conversion through targeted Pardot segmentation.

• Lifecycle Strategy Manager (via Monks) · Meta2023-05-01 – 2024-01-01

  In my role at Meta, I spearheaded email marketing initiatives for Meta Horizon Worlds, focusing on creator acquisition and retention. I crafted campaign frameworks and automated email journeys tailored to user behavior, while ensuring compliance with privacy regulations. Collaborating with diverse teams, I leveraged cultural moments for strategic re-engagement, notably in campaigns featuring Jack Harlow and BLACKPINK.

• Digital Marketing Manager- Email Performance Operations · LinkedIn2018-08-01 – 2023-05-01

  I led global lifecycle strategy for LinkedIn Learning and Business Marketing, managing integrated programs across 28 languages and directing offshore execution teams and agencies. My work consistently exceeded targets: delivering 296% of conversion goals and 177% of bookings through data-driven segmentation and testing frameworks. I designed customer migration and enterprise renewal programs that became organizational templates, built the experimentation framework adopted across Marketing Solutions and Learning divisions, and partnered with Analytics and Creative teams on flagship campaigns that achieved 240% week-over-week signup growth. I served as the lifecycle marketing advisor across the organization, helping stakeholders optimize performance and scale programs thoughtfully.

• Associate Marketing Manager | Email Operations · Time Inc.2017-07-01 – 2018-08-01
• Assistant Marketing Manager | Email Operations · Time Inc.2015-06-01 – 2017-07-01
• Demand Generation and Operations Analyst · Medallia2014-07-01 – 2015-02-01
• Marketing-Sales Coordinator · Complete Discovery Source2013-01-01 – 2014-07-01
• Marketing Assistant · Complete Discovery Source2011-04-01 – 2013-01-01
• HR Assistant · Complete Discovery Source2010-10-01 – 2011-04-01

Education

• Pace University - Lubin School of BusinessBachelor's Degree, Marketing

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