Luis Velez
Digital Marketing Strategist | Helping you boost your social & paid media presence through exceptional campaign management!
7 yrs experience · Austin, TX · 30-40 hrs/week
About
I'm a digital marketing & data strategist with a strong focus on Paid Media & SEM. With 7 years of experience in Lead Generation & Digital Analytics, I have been able to provide actionable solutions for numerous clients while exceeding revenue targets. I've worked at companies such as J&J Vision, Thrasio, and most recently at Fortune 1 Walmart Connect. My goal is to deliver the highest quality of work possible while building meaningful relationships & expanding digital growth.
Skills
Experience
- Paid Marketing Specialist · Thrasio05-08-2021 – 06-08-2022
Manage 20+ Sports & Consumer Goods brands for external traffic (Google to Amazon PDP) • Optimize Paid Search accounts towards profitability, ACOS targets & expansion • Implement bulk bidding rules, RSA copy, extensions and budget changes • Leverage automation platforms to create and maintain conversion-driven (sales) campaigns • Develop & execute paid search & social campaigns for ranking (SEO) efforts
- Search Performance Manager II · Walmart Connect07-01-2022
• Manage sellers’ advertising accounts for the Electronics Business Unit in the Marketplace team • Analyze & improve Sponsored Search performance against sellers’ revenue & ROAS targets • Responsible for 13% lift in weekly ad spend across a combined $125K monthly budget
- Digital Marketing Manager · Big Sea02-08-2020 – 11-08-2020
• Lead digital strategy including paid search, organic SEO & inbound LinkedIn campaigns to generate sales-qualified prospects • Optimized advertising accounts with new strategies to produce a positive ROAS • Allocated & managed annual advertising budget across clients based on business goals • Deployed conversion tags & tracking triggers on landing pages using Google Tag Manager
- Digital Marketing Manager · PracticeTek02-01-2023
Paid media management, PPC / SEM / Paid Social reportin, marketing attribution, lead generation
Education
- University of AkronBachelor's Degree, Marketing Management
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