Luke Florence

About

As a product marketing professional, my expertise lies in crafting and executing effective strategies to drive the success of new and existing products. With a keen understanding of the customer journey and market trends, I have a track record of developing targeted messaging and positioning that resonates with key audiences and drives engagement. I excel in cross-functional collaboration and am skilled in working closely with product management, sales, and customer success teams to ensure alignment and drive success. Whether launching a new product or enhancing an existing offering, I bring a strategic mindset and a passion for delivering results. With a focus on driving customer acquisition, retention, and growth, I have successfully launched and marketed products across a range of industries and verticals.

Experience

• Product Marketing Manager · Basis Technologies10-01-2024 –

  Current responsibility includes leading product marketing initiatives, positioning, and go-to-market strategy for Basis Technologies. Collaborates with product, sales, and customer success to drive adoption and growth.

• Product Marketing Specialist · Basis Technologies06-01-2023 – 10-01-2024

  Owned delivery of sales enablement material across product lines, supported go-to-market plans, and collaborated with cross-functional teams to execute product launches.

• Product Marketing Manager · Guideline06-01-2022 – 04-01-2023

  Implemented growth marketing initiatives for the Guideline audience (Accountants and Advisors), launched targeted campaigns, created sales collateral, and drove improvements in conversions and lead volume.

• Product/Partner Marketing Coordinator · Xometry02-01-2022 – 06-01-2022

  Assembled HubSpot workflows to streamline campaigns, managed partner newsletter content for 3,000 manufacturers nationwide, and handled budget management for multiple teams.

• Product Marketing Specialist · Xometry01-01-2021 – 02-01-2022

  Invented and designed tools for manufacturing leaders, boosted community engagement, and led cross-functional efforts during key company milestones.

• Marketing Specialist · Wiser Strategies01-01-2020 – 09-01-2020

  Supported marketing initiatives for clients, contributing to campaign execution and market outreach.

Education

• University of KentuckyBachelor of Business Administration - BBA, Management and Marketing

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