Kaelyn Dannenfelser

About

As a results-oriented Senior Marketing Manager with over 8 years of experience, I specialize in driving strategic product growth and delivering impactful marketing campaigns that engage audiences and accelerate business success. With expertise in product marketing strategies and a passion for customer-centric approaches, I consistently achieve measurable results and exceed objectives. My proven track record includes developing product marketing strategies that increase product adoption, and executing integrated initiatives that drive brand awareness, customer acquisition, and revenue growth. Leveraging advanced analytics and market insights, I identify emerging trends, consumer behaviors, and competitive opportunities to inform targeted marketing strategies that deliver exceptional outcomes. Throughout my career, I have successfully led cross-functional teams, fostering collaboration and innovation to achieve shared goals. I excel in stakeholder management and building strong relationships with key partners, such as with executives, direct relationships with Amazon, agencies, and media outlets, to name a few. My leadership and mentorship abilities have empowered teams to excel, resulting in high-performing marketing campaigns and individual growth. Key Skills: - Strategic Marketing Planning and Execution - Go-to-market planning and Execution - Product marketing management - Customer Engagement and Retention - Brand Development and Positioning - Data Analysis and Insights - Digital Marketing and Campaign Management - Market Research and Competitive Analysis - Content and social media marketing - Team Leadership and Collaboration - Stakeholder Management and Partnership Development I thrive in dynamic and fast-paced environments, where I can leverage my creativity, analytical mindset, and passion for innovation to drive marketing excellence. Whether it's optimizing acquisition funnels, launching new products, or developing engaging content strategies, I am dedicated to delivering measurable results and achieving business objectives. Expertise: marketing strategy, go-to-market planning, sales enablement, product marketing, cross-functional communication, search engine marketing, startups, tech, B2B marketing, SaaS marketing, D2C marketing, community management, digital advertising

Experience

• Product Marketing Manager · LTK08-01-2023

  At LTK, I lead product marketing for brand partnerships, focusing on go-to-market strategies for tools that connect brands with creators at scale. I collaborate closely with product, design, and communications to position new offerings, develop compelling messaging, and drive adoption across both the brand and creator ecosystem. My work ensures every launch is rooted in strategy — and built to grow.

• Senior Partner Marketing Manager (Amazon) · Asurion08-01-2020

  At Asurion, I led multimillion-dollar advertising campaigns and developed strategic marketing plans exclusively for our Amazon partnership. My efforts drove significant revenue growth, reduced customer acquisition costs, and secured a multi-year preferred provider contract. I collaborated cross-functionally to enhance partner engagement and strengthen our market position.

• Marketing Manager · Simplr2020

  As a founding employee at emerging tech startup Simplr, I led product marketing strategies that significantly boosted funnel performance and conversion rates. I partnered with leading e-commerce brands such as Yeti, Tecovas, and Revolve to execute PR, events, and content marketing initiatives, driving brand awareness and customer engagement during a critical growth phase.

Education

• University of KentuckyBachelor’s Degree, Business/Corporate Communications, Focus in Digital Media Design
• Yale UniversityThe Science of Wellbeing

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