Lynn Maharas

About

Seasoned Innovation & Product Leader driven to achieve results through creative concepts, strategic planning and effective communication. Success in developing emerging tech and web3 concepts to effectively drive brand growth and achieve KPI goals across verticals, CPG, Gaming, Tech, Financial, Healthcare, Automotive, Travel, QSR, Government, Retail, Fashion and more. Dedicated to building and mentoring strong cross-functional teams within an organization through supportive coaching and development. I'm the Swiss army knife of GenAI, NFTs & Web3 I'm a unicorn with a decade+ of development & marketing experience, 8yrs of digital strategy + product management and an MFA in design & tech from Parsons Awards: 2x Cannes Lions Silver & Bronze, One Show Silver Pencil, LIAAwards Silver & Bronze, OMMA Best in Show, 3xWebby Awards Winner, Business Insider's Top 100 People in NY Tech

Experience

• Founder & Principal · Maharas Consulting02-01-2023

  Gen AI prompt engineering solutions for diverse industries, enhancing natural language understanding and user interaction for client applications. Develop and execute dynamic social media and content strategy that increased engagement by 50% and significantly grew digital audience base. Collaborate with cross-functional teams to integrate user feedback into the continuous improvement of AI prompt models, ensuring client satisfaction and product relevancy. Manage a portfolio of projects focusing on AI and ML innovations, delivering tailored solutions that addressed client challenges in automating complex business functions.

• Director of Creative Technology for North America · Ogilvy06-01-2022 – 01-01-2023

  Develop web3 (blockchain & crypto), Metaverse, NFT and Tokenization thought leadership for Ogilvy's global new business offering and services. Create global digital brand strategies and digital product concepts leveraging NFTs, Metaverse, XR/AR/VR and emerging technology while providing ongoing support for C-Suite clients. Consult on emerging technology, digital strategies, and creative direction for RFP, pitch, and client work.

• Associate Director Creative Technology · Ogilvy01-01-2020 – 05-01-2022

  Success in selling web3/digital strategies supporting PR, Pitch, and RFP using narrative and storytelling. Build and manage relationships with vendor and business partners. Provide technical consulting, creative ideation, design thinking, consumer trends, and strategic brand insights for target audiences supporting client initiatives, creative campaigns, new business pitch / RFP and client growth.

• Principal Creative Technology · Ogilvy06-01-2018 – 12-01-2019

  Craft innovative brand narratives that leverage voice speakers, augmented reality, and IoT. Build digital strategies for US-based and global executions from concept to deployment throughout the SDLC. Manage vendor / partners relationships and projects. Consult on client-side technology integration and information architecture supporting Digital Transformations. Collaborate with cross-functional teams: engineering, UX, strategy, design, copy, content, social, new biz, research, data science. Leverage social lenses/filter, mobile apps, web, pop-up activations, interactive exhibits and games.

• Lead Creative Technologist · Ogilvy06-01-2017 – 05-01-2018

  Manage a team of 7 Front-end Web Developers, DevOps, and QA team members. Develop program management of all development projects including new business pitch, scope, requirements gathering, agile development, user testing, staging, QA & deployment to production environments. Build and hire blended multi-functional teams of internal and embedded development professionals including mobile Android, iOS, and automated QA specialists. Manage in-house server stack and eventual porting of on-site development code repositories from Denver to New York based Dev Ops team to ensure proper security protocols were upheld. Client-facing and cross-functional team collaboration including Experience Design, Project Management, Account Management, Research, Data Strategy, and C-Suite stakeholders. Craft product roadmaps for internal and client development.

Education

• Parsons School of Design - The New SchoolMaster of Fine Arts - MFA, Design & Technology
• Tsinghua UniversitySummer Design & Development Fellowship in Beijing
• University of Colorado BoulderBA, Geography / Anthropology

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