Mackensie DeBello

About

Struggling to get eyes on your business? I help business owners cut through the noise with marketing that attracts the right audience, turns them into customers, and frees up your time to focus on what you do best. Hi, I'm Mackensie! I'm a marketing specialist who blends creativity with strategy to help businesses grow online. I specialize in: - Social Media Marketing & Management - Email Marketing - Branding - Marketing Strategy & Analytics - Traditional & Paid Advertising

Experience

• Marketing Intern · Sierra Pacific Mortgage Company, Inc.07-01-2024

  - Develop marketing materials using Adobe Creative Suite, adhering to brand guidelines across retail (B2C), wholesale (B2B), and corporate channels. - Support marketing campaigns by utilizing the CRM platform Total Expert to manage outreach and automation workflows. - Manage internal communications by publishing articles and resources to the company intranet. - Write and design high-performing email campaigns, including subject lines, headers, body copy, and calls-to-action (CTAs). - Create branded digital assets such as YouTube thumbnails and social media graphics to support content creation and social media marketing strategies. - Copywrite content across print and digital channels, aligned with overall brand strategy and messaging goals. - Collaborate with vendors and assist with fulfilling company store orders. - Organize and analyze large volumes of quantitative and qualitative data by using Excel spreadsheets.

• First Year Fellow · University of Miami08-01-2021 – 05-01-2024

  - Provided academic support to freshman students by offering campus resources, advising, and structured guidelines. - Mentored and guided first-year students through academic challenges. Organized and promoted events to enhance campus engagement for new students.

• Summer Marketing Associate · AMN Healthcare06-01-2023 – 07-01-2023

  - Collaborated with the Marketing Client Experience Brand Manager to assess, prioritize, and delegate responsibilities, enhancing team efficiency. - Partnered with graphic designers and copywriters to design and execute engaging email content for targeted campaigns. - Assisted Brand Managers in the creation and execution of successful email drip campaigns, driving customer engagement and retention.

• Social Media Marketing Intern · Cimone Key Creative Studio06-01-2022 – 07-01-2022

  - Managed all social media accounts which include LinkedIn, Instagram, Facebook, and TikTok for Cimone Key Creative Studio as well as the sub-company CK Campus. - Scheduled 6 posts a week on Instagram and Facebook through Meta Business Suite to help build engagement. - Organized Instagram feeds to look aesthetically pleasing and fit the brand’s identity. - Led the marketing campaign for the restaurant, Chimy’s, to help them gain leads by designing email templates and subscriber pop-ups for their newsletter. - Captured behind the scenes photos and videos for all photoshoots and events. - Created social media ads to help market campaigns the studio was doing. - Proficient in the applications Mailchimp, WordPress, Slack, Wrike, and UNUM.

• Marketing Intern · Elevate Brand Marketing06-01-2019 – 07-01-2019

  - Developed marketing strategies to help improve social media engagement for the company. - Photographed and edited 2,000+ products for use across the company website and social media platforms, supporting digital marketing and e-commerce efforts. - Packaged daily online orders in the warehouse. - Filed and organized confidential documents including employee and financial paperwork.

Education

• University of Miami Herbert Business SchoolBachelor's degree, Marketing

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