MacKenzie Briggs

About

Hey, Im MacKenzie! A creative, digital-first, marketing manager with 5+ years of experience in social media strategy, brand management, content creation, public relations, and e-commercemost notably within hospitality & travel spaces. Currently, you can find me helping independent and branded hotels like Hilton and Marriott level up their digital footprint via strategic marketing & social campaigns.. 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗧𝗼𝗼𝗹𝘀: Adobe Creative Cloud, Microsoft Office, & Google Business Suite Some examples of my results include: Spearheading the transition from an external agency to an in-house marketing team, which 𝗿𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻 𝗮 𝟭𝟴% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀 in the first year Managing the strategy, optimization, and growth for a portfolio of 5 hotels, driving an additional 𝟮𝟱,𝟬𝟬𝟬 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘃𝗶𝘀𝗶𝘁𝘀 𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝟰𝟬𝟬+ 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝘀 in 3 months Conceptualizing and executing a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝗵𝗮𝘂𝗹 of two on-site F&B outlets, resulting in 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, a strengthened brand perception, and 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗮𝗶𝗻𝘀 Additionally, Im a (𝚜̶𝚎̶𝚖̶𝚒̶) retired K-pop fan. So much so, that I co-founded OKCREATORSa by fans, for fans live events and promotions company dedicated to 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗿𝘁𝗶𝘀𝘁𝘀 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝗳𝗮𝗻𝘀. I get excited about opportunities where Im able to work with highly creative people to 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 within various sectors. I love connecting with new people ️ send me a message at mackenzieabriggs@gmail.com or connect with me here on Linkedin!

Experience

• Manager, Cluster Marketing, Communications, and Brand Activations · Yedla Hotels01-01-2023

  As the Marketing Manager for Yedla Hotels' Central Florida region, I manage the marketing efforts of 4 Hilton and Marriott branded hotels to drive bookings and maximize revenue. Highlights: Overhauled digital ad targeting based on comprehensive customer data analysis, resulting in a 43% decrease in cost-per-click. Executed a paid media campaign across Facebook and Instagram, achieving 3.6M impressions and generating $300K in total revenue over four months. Conceptualized and executed a strategic branding overhaul of two on-site F&B outlets, resulting in enhanced market visibility, and a strengthened brand perception. Collaborated with sales team to develop effective lead-generation strategies, through marketing and promotional materials, resulting in an 18% increase in qualified leads. Strategized and calendarized an influencer marketing campaign, driving 184K in reach to brand social media channels.

• Co-Founder & Chief Marketing Officer · OKCREATORS01-01-2020 – 12-01-2023

  Spearheaded the creation of OKCREATORS, a by fans, for fans live events and promotions company dedicated to connecting fans to the artists they love. Established and directed a team of 6 in event production, branding, marketing collateral development, public relations, and business development relationships. Highlights: Managed @okcreators social media channels (Instagram, Twitter, Facebook, TikTok) with a combined 6,000+ followers and 217K likes. Developed and executed a social media strategy across 6K followers on Instagram, Twitter and Facebook; resulting in an overall increase in engagement by 32.3%. Coordinated company's first artist promo event, a dance workshop in Orlando, Florida, taught by international K-pop sensation MUSTB with 100+ fans in attendance. Collaborated with AEG Presents to host a social media giveaway for 2 tickets to see VERIVERY on tour; resulting in 10.7K impressions across all social platforms (Instagram, Twitter, Facebook).

• Consumer Engagement Specialist · Paramount Hospitality Management09-01-2022 – 11-01-2022

  Promoted eight months ahead of schedule to Consumer Engagement Specialist. In this role, I pitched and developed innovative marketing strategies aimed at maximizing revenue and total room nights booked. Highlights: Built and deployed 80+ email marketing campaigns across five total properties using Revinate, generating $2.1M in revenue. Collaborated with the marketing team to design organic and paid media campaigns resulting in a 16% increase in room nights booked.

• Social Media & Marketing Associate · Paramount Hospitality Management12-01-2021 – 09-01-2022

  Managed strategy, optimization, and growth for a portfolio of five hotels in Central Florida. Highlights: Spearheaded content creation for 5 brands across 15+ social channels, increasing overall engagement on all social platforms by 12%. Grew The Grove Resorts (@thegroveresort) Instagram to 32K followers and maintained a 10% engagement rate over eight months. Implemented and maintained content and editorial calendars for all promotions, leading to a 15% increase in content output and a 10% improvement in engagement rates, supporting overall marketing goals. Assisted with influencer relations, public relations promotional outreach, and product-gifting.

• Social Media Intern · EnVi Media Group09-01-2021 – 04-01-2022

  Recruited as an intern for Envi Media Group, a by fans, for fans pop culture platform to assist the social media team in creating content strategy, developing brand awareness, generating inbound traffic, and cultivating a global, online identity. Highlights: Grew engagement by 55.5% and increased impressions by 249% across all three platforms in five (5) months. Increased impressions on Twitter from September 28, 2021, to April 4, 2022 by 265.4% and doubled number of posts on platform.

Education

• University of Central FloridaBachelors of Arts: Human Communication, Business & Professional Track

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