Mackenzie Taylor

About

Your digital older sister teaching you all about social media and how to use it effectively for your business and brand! Through blogs, webinars, and my weekly podcast with Flick, Talk Social to Me, my goal is to make all social media managers, agencies, and content creators get all the news, tools, tips, and tricks for when it comes to growing and working in the world of social media.

Experience

• Community and Content Manager · Flick06-01-2021

  Responsible for brand building and taking Flick from a hashtag resource tool to a SaaS for social media managers and agencies. Educates users on the benefits and effective use of AI tools in social media marketing campaigns. Collaborates with customer success team to develop AI-driven strategies for various campaigns. Manages weekly webinars for users to help onboard them to use Flick in the most effective way possible. Hosts a weekly podcast, Talk Social to Me, all about social media marketing and tips on how to grow social media accounts with over 30,000 downloads since launch in August 2022. Monitors and analyzes data to measure the impact of AI integration on marketing performance. Crafts social media and blog strategy for the marketing team. Creates a one-of-a-kind weekly newsletter that grew from 50,000 to 100,000 weekly readers with an average open rate of 30%. Implements an SEO strategy that has grown the traffic of the website 300%. Creates social strategy with marketing team to market news, brand awareness, and generate new leads to Flick.

• Social Media Manager · Salt and Smoke08-01-2018

  As a Social Media Manager, responsible for developing and executing social media strategies to enhance brand presence and engagement.

• Social Media Manager · Limitless Planet05-01-2018

  Works directly and maintains relationships with key vendors both domestically and internationally. Creates exclusive and one-of-a-kind trips for VIP clients. Coordinates and helps implement on-site event needs (guest coordination, registration desk, set-up, tear down, and F&B activities). Coordinates and works with influencers for event collaborations and partnerships. Creates and maintains budget for all marketing and social media campaigns. Produces and executes major hospitality industry events for brands and individuals. Ability to adhere to quick turnaround times and deadlines. Works collectively with event planning team(s) on the execution of special events and coordination of hotels and transportation. Point of contact for all domestic and international group trips to ensure that everyone on the trip has everything they need and is happy.

• Social Media Manager · Style Altar'd08-01-2016

  Builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generates, edits, publishes and shares daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. Sets up and optimizes company pages within each platform to increase the visibility of company's social content. Moderates all user-generated content in line with the moderation policy for each community. Creates editorial calendars and syndication schedules. Continuously improves by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

• English Second Language Teacher · EF English First12-01-2017 – 06-01-2021

  As an English Second Language Teacher, responsible for teaching English to non-native speakers, developing lesson plans, and assessing student progress.

Education

• Webster UniversityBachelors Degree, English Language and Literature, General

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