Madelynne Dela Rama

About

Greetings! I'm Madelynne Dela Rama, a Social Media Manager at NJCU. With expertise in art direction and project coordination, I transformed and expanded the marketing team. I uphold brand integrity while executing impactful strategies that drive lead generation for admissions and fundraising. I notably revamped the NJCU brand with a fresh logo design, while respecting its heritage. Skilled in project management, using software for seamless task assignments and timely project delivery. I excel in collaboration, managing vendor relationships, and overseeing print production. Leading a dynamic design team, I fostered creativity and solutions. Eager to contribute my strategic mindset and innovation to new challenges. Let's connect!

Experience

• Social Media Manager · New Jersey City University2023

  As a Social Media Manager, I oversee primary institutional social media channels, optimizing campaigns, insights, analytics, and outreach. I also support and maintain cohesive brand messaging for secondary social media accounts of campus partners. I create and manage a content calendar, crafting compelling messages for multiple channels and audiences. Additionally, I coordinate social coverage across departments, identifying and sharing relevant stories and event coverage that align with the university's content themes and target audiences. Key accomplishments include achieving a 41% increase in the total audience across four channels within three months, boosting impressions by 37%, and driving a 14% increase in engagement across all platforms. I generate weekly and monthly social media reports to provide valuable insights to stakeholders.

• Art Director · New Jersey City University01-01-2013 – 01-01-2023

  As an Art Director in the Office of Marketing & Communications, I provided strategic leadership and supervision to the design team, fostering their growth and development. I mentored and trained interns, ensuring their seamless integration into the creative process. I played a key role in the development, execution, and management of effective marketing campaigns targeting higher education markets. By establishing the creative direction, I ensured that all designs remained on-brand, effectively communicating the institution's value propositions. I maintained oversight of the daily production schedule, optimizing efficiency by creating design briefs, setting priorities, and assigning projects to designers. Additionally, I served as a liaison with stakeholders, providing regular project updates and addressing any concerns or feedback. I contributed to the development of performance standards for the graphic design staff, conducted performance evaluations, and recommended personnel actions. I actively participated in marketing and related committees, lending my expertise and insights to drive strategic initiatives.

• Graphic Designer · New Jersey City University01-01-2010 – 01-01-2013

  As a Graphic Designer, I successfully collaborated with department personnel to assess marketing needs, establish clear direction and goals, and provided regular updates on job progress. I conceptualized, created, and produced high-quality advertising collateral and web graphics for various academic programs and special events. I provided print specifications and managed the bidding process, ensuring adherence to office/department budgets. I organized and created production timelines, allowing for timely delivery of projects. Additionally, I implemented appropriate electronic filing methods, streamlining access to design assets and facilitating collaboration.

• Administrative Assistant · New Jersey City University01-01-2009 – 01-01-2010

  As an Administrative Assistant, I played a crucial role in supporting various departments by providing valuable graphic design assistance. This included creating visually appealing materials to enhance presentations, reports, and other communication materials. I actively assisted in organizing and managing department budgets, ensuring accurate financial records and effective allocation of resources. I contributed to the success of events by providing support in planning and execution, coordinating logistics, managing guest lists, and assisting with on-site coordination. I maintained the needs of the staff and office, ensuring a well-organized and efficient work environment. This included managing schedules, coordinating meetings with both internal and external stakeholders, and handling incoming phone calls professionally and promptly.

• Graphic Design Intern · New Jersey City University01-01-2008 – 01-01-2009

  As a Graphic Design Intern, I played a vital role in ensuring brand consistency and enhancing the visual identity of the organization. I successfully updated collateral materials to align with brand standards, showcasing attention to detail and design precision. I was responsible for creating impactful brochures and flyers to promote various academic programs. I contributed to event branding and campaigns, developing compelling designs that captured attention and generated excitement. I requested bid specifications and organized project budgets, demonstrating strong organizational and project management skills. I also provided support in clerical tasks and front desk responsibilities, showcasing adaptability and a willingness to contribute to various areas of the organization.

Education

• New Jersey City UniversityMaster of Business Administration - MBA, Marketing
• New Jersey City UniversityBachelor of Fine Arts - BFA, Illustration

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