Julia Clay

About

Online Portfolio

Experience

• Assistant VP, Social Media, Digital and Graphic Design · Valley Bank10-01-2021

  Develop concepts, create designs and execute cohesive and interactive branded experiences across digital platforms and print including websites, social media, digital marketing campaigns, direct mail, reports signage and one pagers. Utilize extensive knowledge of and experience in core design, social branding strategies and conceptual thinking to guide relevant solutions. In depth knowledge with current social media and digital advertising space and trends. Collaborate with business and marketing stakeholders, copywriters, production and developers to create compelling, integrated campaigns across channels and platforms. Partner closely with social and analytics team to learn performance insights and iterate new design concepts that are on brand and attracting engagement. Create digital design system and templates to maintain efficiencies.

• Creative Director · Self-employed10-01-2005

  Brand development and business strategy. Web design, user interface and digital design. Print design - OOH, Periodicals, Newsletters, Apparel, Direct Mail and more. Video production and editing. Photography for social events, social media and consumer goods. Marketing strategy (Advertising, media buys, seo).

• Digital Marketing Specialist · New Jersey General Assembly11-01-2024 – 03-01-2025

  Create and manage social content highlighting legislation, events, and community impact. Develop timely posts tied to observances and current events to keep followers informed and engaged. Write captions and provide creative direction aligned with Assemblywoman Speight’s voice. Led organic social strategy resulting in a 14% follower increase, 328% engagement growth among followers, 535% engagement among non-followers, and a 57% increase in impressions—achieved with no paid promotion.

• Creative Art Director · Izzy & Liv03-01-2021 – 10-01-2021

  Successfully direct and create a broad range of revenue generating apparel and accessory designs that uphold brand image including but not limited to aesthetic, quality, brand identity systems and licensed property design. Collaborate with Production Team to establish trends, develop fresh new products and stay up to date with the latest design and embellishment techniques. Hire and direct a team of designers that serve multiple areas including apparel design, graphic design and research and development. Supervise the design department's daily workflow, assign project workload, and monitor deadlines. Designed and implemented a system that streamlined internal design processes and file management. Work with team members to produce new ideas for company branding, promotional campaigns, and marketing communications (social media, digital ads, email).

• Associate Creative Director · Vision Media Marketing, Inc.08-01-2016 – 03-01-2021

  Successfully manage and coordinate graphic design campaigns from concept to completion. Collaborate with clients /agencies and Account Executives to create a design vision that is relevant, delivered on time and on budget. Concept, design and production of collateral such as direct mailers, invitations, promotional posters as well as branded materials. Design websites that convey the appropriate message, provide exceptional user experience and support high traffic (milwaukee2020.com received over 10,000 sessions per day). Create corporate branding packages including logos, business cards, letterheads, envelopes and brand guides. Clients: 2020 Democratic National Convention, Verizon, Uber, NJDSC, HCDO, Hudson County Improvement Authority, Hudson TMA, City of North Bergen, Hudson County Sheriff, City of Hackensack, Essex County, various Political Candidates and more.

Education

• Bergen Community CollegeAssociate of Arts and Sciences (A.A.S.), Graphic Design
• Bergen County Technical High SchoolDiploma, Commercial and Advertising Art
• American Graphics InstituteAfter Effects Intermediate

Similar talent on Pangea

Phillip R.Creative Director and Designer | Digital Art/Creative Director | Social Media Designer and Director | Creative Technologist | Integrated Marketing ExpertMarisa B.Creative Lead | Expert in BrandingLyndhurst, NJMeshach R.Creative Director & Social Media StrategistNew York, NYMadison A.Designer & Storytelling Creative | Brand Strategy, Social & Motion DesignNew York, NY