Maduo Dijeng

About

With a strong foundation in marketing and political science, I am currently pursuing a Master of Marketing at the Schulich School of Business, York University. My professional journey includes roles as a Digital Marketing Coordinator at Generis, where I executed multi-channel campaigns and managed complex HubSpot workflows, significantly increasing qualified leads. At TJX Canada, I served as a Sales Associate, analyzing shopper behavior and optimizing product placement to drive sales. Previously, as a Keyholder and Sales Associate at Structube, I consistently exceeded sales quotas and fostered client relationships. My expertise spans demand generation, marketing automation, data integrity, and paid media strategy, with a proven track record in enhancing customer engagement and driving revenue growth. I am passionate about leveraging data-driven insights to inform strategic marketing decisions and am committed to continuous learning and professional development in the dynamic field of marketing.

Experience

• Sales Associate · TJX Canada – Winners, Marshalls, HomeSense11-01-2024 – 08-01-2025

  - Analyzed real-time shopper behavior and purchasing trends at the point-of-sale, gathering qualitative consumer insights to better understand decision-making drivers in a high-volume retail environment. - Executed strategic product placement techniques (A-caps and B-caps) to enhance product visibility and optimize floor traffic, directly driving impulse sales and increasing average basket size. - Acted as a primary brand representative, ensuring all visual displays and customer interactions aligned with corporate brand standards to foster loyalty and retention. - Provided actionable feedback to store management regarding inventory velocity and customer preferences, influencing future merchandising adjustments and stock planning.

• Digital Marketing Coordinator · Generis08-01-2022 – 10-01-2024

  - Enterprise Demand Generation: Executed multi-channel acquisition campaigns (Email, Paid Social, SEO) targeting C-Suite executives at Fortune 500–1000 companies, successfully converting high-value delegates across North America and Europe (including the Berlin summit). - Marketing Automation & Ops: Built and managed complex HubSpot workflows for a database of 50,000+ contacts, optimizing lead scoring and nurturing sequences to move cold leads to sales-ready status while ensuring CAN-SPAM compliance. - Data Integrity: Managed database hygiene and enrichment using ZoomInfo, ensuring accurate segmentation that drove a 50% increase in qualified leads within emerging sectors. - Paid Media Strategy: Initiated and managed monthly budgets for LinkedIn Campaign Manager and Google Ads, utilizing real-time dashboards (Salesforce/HubSpot) to track CTR and CPA, optimizing spend to maximize ROI. - Content & SEO: Leveraged SEMrush to drive organic visibility and managed web content via WordPress (HTML/CSS), designing high-converting landing pages that boosted engagement for incoming leads.

• Keyholder and Sales Associate · Structube07-01-2021 – 07-01-2022

  - Consistently surpassed monthly sales quotas by 114%, generating an average of $60,000 in personal monthly revenue through high-touch consultative selling. - Fostered strong client relationships through proactive post-sale follow-up and delivery coordination, significantly increasing customer retention and repeat business rates. - Collected and analyzed qualitative customer feedback and purchasing trends to inform inventory planning and enhance floor communication strategies. - Mentored and onboarded new sales team members, instilling service excellence standards and driving team adherence to visual merchandising guidelines. - As a Sales Associate, contributed to sales and customer service, supporting the team in achieving sales targets and maintaining store standards.

Education

• Schulich School of Business - York UniversityMaster of Marketing (MMKG), Marketing
• University of TorontoHonors Bachelor of Arts - HBA, Political Science
• The Wykeham CollegiateNational Senior Certificate

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