Maggie Foley

About

An accomplished Growth Marketing Manager with extensive experience in strategizing and executing marketing campaigns across various industries including eCommerce, retail, and digital platforms. Proven track record in driving growth and optimizing performance through innovative marketing strategies. Skilled in SEM, PPC, and eRetail with a background in public relations, advertising, and finance.

Experience

• Growth Marketing Manager · SeatGeek2022-10-01 – Present
• Growth Marketing Consultant · Pepper2024-03-01 – 2024-12-01
• Growth Marketing Consultant · Ana Luisa2024-03-01 – 2024-09-01
• Growth Marketing Consultant · The Moonlighters2022-01-01 – 2024-09-01
• Growth · OpenStore2022-06-01 – 2022-09-01

  • Strategized and executed paid search + shopping strategies across the OpenStore portfolio (30+ DTC brands) • Led affiliate marketing initiatives and onboarded partnerships for 10 brands • Consulted on Meta strategy including audience targeting and creative testing • Advised on marketing operations, promotional calendars, and communication techniques • Created and revised efficient processes to streamline marketing department • Collaborated with project managers + engineers to create proprietary marketing tools

• Growth Marketing Manager, SEM, SEO + eRetail · Brooklinen2021-06-01 – 2022-07-01

  • Crafted, executed, and optimized search & eRetail strategies to hit acquisition goals • Built and led Amazon search strategy with the Business Development team to scale efforts while improving efficiency • Managed relationships with internal business partners (including Marketing, Inventory, Product, and more) by reporting on channel performance, collaborating on strategy and goals, and advocating for team needs • Developed and presented key insights, reporting, and results to various stakeholders at Brooklinen • Developed and launched SEM strategy for new sub-brand, Marlow Pillow • Supervised two analysts including skill training and tracking career success

• Growth Marketing Senior Analyst, Search · Brooklinen2020-06-01 – 2021-06-01

  • Restructured all search, display, and shopping strategies as a 1-person team, which drove a 89% increase in revenue with a 38% improvement to ROAS post-restructure period vs year prior (H2 '20 vs H2 '19) • Expanded Google Ads across UK, Australia, New Zealand, and Canada

• SEM Senior Specialist · Reprise Digital2020-01-01 – 2020-06-01

  - Strategized, launched and optimized search and eRetail campaigns across the Keurig Dr Pepper portfolio on Google, Microsoft, Pinterest, Amazon, Walmart, Target and Criteo - Assisted in COVID-19 response strategy including providing daily client support, producing investment scenarios, and creating portfolio prioritization POVs - Managed two associates including skill training and career success - Strategized and optimized Revlon's Amazon activation - Pitched innovative tactics to current brands to achieve KPIs - Involved in new business pitches and new client on-boarding

• SEM Specialist · Reprise Digital2018-12-01 – 2020-01-01

  - Launched and optimized search and eRetail campaigns across the Keurig Dr Pepper portfolio on Google, Microsoft, Pinterest, Amazon, Walmart, Target and Criteo - Managed client investment across several partners according to brand KPIs - Supervised one associate including skill training and tracking career progress - Assisted in developing proprietary audit tool for agency's eRetail clients - Strategized, crafted and launched HERSHEY'S evergreen and holiday support (10+ brands) - Awarded Keurig Dr Pepper's Employee of the Month (August 2019)

• SEM Associate · Reprise Digital2018-01-01 – 2018-11-01

  - Optimized search and eRetail campaigns across the Keurig Dr Pepper portfolio on Google, Microsoft, Amazon, and Criteo - Crafted and presented regular performance reporting to clients - Managed Spanish campaigns for Dr Pepper and Clamato - Managed communication and collaboration with external teams for seamless media execution

Education

• Penn State UniversityBachelor's degree, Public Relations, Advertising, and Applied Communication
• Rome, Italy Summer AbroadN/A, Italian Art History; Media Studies
• University of South CarolinaAccounting and Finance, N/A

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