Mahalakshmi Thandalam Madapusi

About

Hello There! I'm a Product Designer with 4 years of experience crafting UX for digital products in B2B, B2C space and design systems. Driven by a passion for design-thinking and innovation, I have worked on the end-to-end product development of 15+ diverse impactful projects spanning e-commerce, healthcare, finance, and energy sectors, I've gained invaluable insights into user behavior across various demographics broadening my perspective as a designer. Proficient in utilizing exploratory research methodologies, I excel in comprehensively understanding problem spaces, creating wireframes, designing compelling prototypes, and conducting evaluative user testing and data analysis. I thrive on the challenge of navigating ambiguity in requirements through diligent research and creative problem-solving. Within the dynamic work environment, I excel in versatility, seamlessly transitioning between roles as a product designer, graphic designer, product analyst, and product support. Ready to put your product design dreams in good hands? Together, let's create meaningful products for people.

Experience

• Founding Product Designer · The F* Word08-01-2024

  ● Leading design for a B2C Generative AI fashion design tool that simplifies the creation process, enabling users to design effortlessly, mint as NFTs, and publish their creations on Web3 marketplaces, driving 10k new sign-ups within 2 months. ● Redesigned the NFT minting flow, leading to a 60% increase in successful minting transactions and a 25% reduction in user drop-off during the minting process. ● Designing a comprehensive design system from the ground up, leveraging Tailwind CSS to create 100+ scalable UI components, improving design consistency, and accelerating developer handoff by 50% ● Defined product strategy for transitioning from 2D to 3D creations, identifying key differentiators, shaping the product roadmap, and aligning feature prioritization to drive adoption, enhance user engagement, and improve conversion rates.

• UX Research Assistant · University of Michigan School of Social Work08-01-2023 – 12-01-2023

  ● Designed a mobile-friendly accessible e-health platform to foster cancer genetic testing conversations within African-American communities, incorporating user-centric and conversation design methodologies to facilitate informative health dialogues. ● Coded five focus group transcripts using Dedoose to identify barriers to family conversations about cancer, informing content strategies for tailored health messaging.

• Graduate Student Instructor · University of Michigan - School of Information01-01-2024 – 05-01-2024

  Mentored a cohort of 140+ undergraduate students, ensuring the successful execution of their UX capstone projects.

• User Experience Designer · Zell Lurie Institute for Entrepreneurial Studies05-01-2023 – 12-01-2023

  ●Designed a responsive admin panel that streamlined data management, automated marketing, and transitioned sales and customer service operations from spreadsheets to a dashboard, boosting task efficiency by 80% and reducing manual work. ● Conducted iterative moderated usability testing with 25+ users, refining product designs from low-fidelity to high-fidelity prototypes to enhance user experience, and ensure smooth developer hand-off.

• Product Designer · Mad Street Den Technologies06-01-2019 – 07-01-2022

  ● Designed end-to-end user experiences for 3 B2B e-commerce SaaS products focussed on powered by AI and NLP, personalizing user journeys to enhance search, discovery, and drive revenue used by 15+ top brands with a customer base of 10M+ users. ● Designed and shipped 1000+ reusable UI design components on Figma, integral to the company’s B2B SaaS design system, reducing front-end dev time by half facilitated by Zeplin and enhancing product accessibility, collaborating with the dev team. ● Spearheaded the conceptualization and design of user journeys, wireframes, and prototypes for over 30 new features within Agile cycles, working cross-functionally with developers and Product Managers to successfully launch the MVP. ● Managed 80+ user testing sessions and UATs across three versions, iterating to optimize usability, improving task completion rates, and achieving 92% user acceptance.

Education

• University of MichiganMS in UX Research and Design

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