Maite Zeraik

Maite Zeraik

UX/UI Designer | Conversion-Focused Digital Experiences (5+ Years)

5 yrs experience · São Paulo, State of São Paulo · <10 hrs/week

About

UX/UI designer with 5+ years delivering conversion-focused digital experiences for global brands including Meta, Spotify, and Snapchat. Skilled in user research, interaction and visual design, conversion rate optimisation, and design systems, with daily use of Figma and no-code tools (Webflow/Framer) plus AI tooling (Claude, Perplexity, Lovable, Firefly) to accelerate delivery. Experienced delivering end-to-end redesigns under tight deadlines, including a 5-day crisis turnaround for Spotify and a Meta registration redesign that increased RSVPs by +180%. Seeking remote UX/UI or Product Design roles. My Portfolio: www.maitezeraik.com (PW: mz-portfolio)

Skills

A/B TestingA/B testingAdobe PhotoshopCanvaClaudeCross-functional collaborationDesign SystemsFigmaHotjarInformation ArchitectureInteraction DesignNotionResponsive DesignUsability TestingUser FlowsUser ResearchVisual DesignWebflowWireframing

Experience

  • UX/UI Designer · We Are Family London10-01-2020

    ● Designed and shipped 58+ responsive digital experiences for global brands including Meta, Spotify, Snapchat, and Instagram, focused on usability, accessibility, and conversion rate optimisation. ● Led end-to-end UX redesign of Meta Marketing Summit registration experience, increasing RSVPs from 10,000 to 28,481 (+180%) through user flow restructuring, visual hierarchy improvements, and CTA optimisation. ● Delivered crisis UX response for Spotify — diagnosed a critical platform failure 5 days before a live launch, redesigned the full user journey in under 48 hours, and achieved 45% RSVP-to-attendance conversion rate. ● Built a modular, reusable UI component system adopted across 8+ projects, reducing design-to-build delivery time by 40%. ● Managed up to 5 concurrent projects simultaneously while maintaining 98%+ stakeholder approval rate across all deliverables. ● Introduced design QA checklists that reduced developer rework and post-launch issues across all projects. ● Contributed to agency growth from 10 to 32 employees by establishing scalable design frameworks and raising overall design quality standards. ● Resolved a live page failure in under 4 minutes during a high-profile broadcast event, preventing audience disruption for a major global client.

  • Product Designer (Contract) · TrueSpaces08-01-2024 – 09-30-2024

    ● Engaged by a PropTech startup to redesign their rental app targeting digital nomads and students in New York City. ● Conducted a full UX audit, restructured onboarding and payment flows, and produced high-fidelity prototypes based on user research findings and business objectives. ● Delivered complete wireframes, user flows, and interaction design documentation for the mobile booking experience. ● Project concluded after Phase 1 due to client-side scope changes; all design assets and handoff documentation delivered in full.

Education

  • Asimov AcademyAI Agent Engineer (In Progress), AI Agent Engineer
  • Bring Your Own LaptopFigma Advanced Training, Figma Advanced Training
  • UpskillistGraphic Design, Graphic Design
  • UdacityUX/UI Design Program, UX/UI Design Program

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