Malu R.

About

Brand & Product Designer with over 7 years of experience. My approach blends design strategy and execution. Specialized in working with startups and MVPs. When I'm not working, you can find me doodling on my iPad

Experience

• Head of UX/UI Design · Kreante | NoCode&LowCode Agency08-01-2024 –

  I understand project goals and conceptualize design solutions developing digital product visions from scratch, with a focus on no-code/low-code development. Led design initiatives for various projects; guided and supported a team of designers; expanded and improved features for ongoing projects; ensured a smooth handoff between design and development teams.

• Product Design Mentor · DesignLab03-01-2021 – 11-01-2024

  DesignLab is an online UX/UI Design bootcamp; as a design mentor I led 1:1 sessions, evaluated student progress, guided students through the 24-week course, and provided actionable feedback to navigate end-to-end projects.

• Product Designer · DevBase05-01-2022 – 03-01-2024

  Delivered MVPs and led product design initiatives; collaborated with PMs and engineers to validate hypotheses and iterate on design.

• UX Consultant for Startups · Startups (Remote)01-01-2021 – 12-31-2023

  Led branding and visual design for early-stage startups; focused on user-centered MVPs and rapid prototyping.

• Visual & UX Designer · La Victoria Lab / Innovation Hub, Grupo Intercorp01-01-2021 – 12-31-2022

  Designed solutions across Education, Health, and Finance sectors; led branding and visual design for initiatives.

• UX Designer · Farmacias Peruanas, Grupo Intercorp (Remote)03-01-2020 – 12-01-2020

  Created UX/UI design of Alivia, the Group's pioneering telemedicine product; designed service blueprints and user journeys; assisted usability tests; conducted research and observational studies to inform pilots and expanded access to care.

• UX Designer · Rimac Seguros y Reaseguros11-01-2017 – 2021

  Worked in innovation teams applying human-centered design; conducted interviews, workshops, usability tests, and pilots; coordinated with UI and development teams for launches; explored technologies such as Telematics and Smart Housing.

• Web Designer · Laboratoria04-01-2015 – 04-01-2017

  Created visual guidelines; implemented Laboratoria's brand across HQs and digital platforms; mentored visual portfolios.

Education

• Instituto Peruano de PublicidadProfesional en Diseño Publicitario, Diseño Gráfico Publicitario

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