Sarah Moran

About

Full Stack Designer with 7+ years leading brand and digital experiences from concept through execution across enterprise platforms and multi-brand ecosystems. Fluent across UX, UI, visual design, brand identity, and design systems, with a proven track record building scalable design frameworks, establishing best practices, and driving measurable impact through human-centered design.

Experience

• Design Lead, UX · Havas Health Network01-01-2023 – 01-01-2026

  - Led product and UX design for large-scale digital ecosystems across 18+ brands, owning the full design lifecycle. - Designed mobile-first web experiences and interactive digital tools, transforming complex content into accessible, engaging narratives for audiences. - Defined and governed scalable Figma design systems across multiple brands and indications, establishing documentation standards, accessibility guidelines, and component libraries. - Delivered end-to-end design artifacts including content audits, sitemaps, user journeys, wireframes, high-fidelity prototypes, and developer-ready specs.

• Studio UI Designer, Digital Experiences · Deloitte Digital04-01-2021 – 01-01-2023

  - Designed and scaled enterprise digital experiences for Fortune 500 clients across financial and healthcare sectors, translating complex business requirements into intuitive, user-centered solutions. - Led end-to-end UI design for a leading investment management firm's Financial Wellness suite — including personalized assessment flows and hub experiences for debt management, student loans, and retirement readiness. - Delivered scalable design systems across web and mobile platforms for clients including a global financial services company (centralized brand platform), a leading cybersecurity enterprise (ordering and commerce flow), and a multinational banking institution (modular email design system). - Embedded in cross-functional agile pods with product managers, engineers, and researchers to ship business-driven, user-centered experiences through sprint-based workflows. - Ensured brand consistency, accessibility compliance, and usability optimization across all product touchpoints.

• Visual Designer I, Brand and Content · frog11-01-2018 – 03-01-2021

  Supported brand, editorial, and digital initiatives across frog's global marketing and web platforms. Designed across physical and digital spaces for campaigns spanning digital experiences, quarterly publications, and global studio exhibitions. Digital & Web Served as a key designer throughout frog’s full website redesign and brand evolution, delivering developer ready layouts across phased launches in collaboration with executives, development and editorial teams. Improved site performance and development efficiency by partnering with engineers to optimize bugs, manage design backlogs, and deliver detailed technical specifications for the CMS platform. Maintained design system integrity across ongoing website and brand optimizations by creating, updating, and governing frog’s design language system, ensuring zero regressions in brand consistency. Established frog’s first centralized brand platform on Zeroheight—housing brand assets, content guidelines, and case studies—standardizing internal processes and ensuring consistent branded experiences across the organization. Brand & Campaign Expanded frog’s global brand presence by designing multi-channel campaign materials across quarterly publications, global studio exhibitions, insight reports, physical installations, and AR experiences. Reduced brand inconsistency across internal and client-facing communications by creating standardized Powerpoint and Keynote templates, social media assets, and web publishing guidelines aligned to frog’s visual identity system.

Education

• Lehigh UniversityBachelor of Arts (B.A.), Graphic Design
• Institute for Integrative NutritionIntegrative Health Coach Certification

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