Eric Abrom

About

AI-driven Product Designer with 16+ years of experience (9 in graphic design, 7+ in product design) delivering impactful digital solutions for Wells Fargo, The Home Depot, Primerica, Fetch Rewards, and other organizations. Integrates AI across research, ideation, prototyping, and delivery to accelerate execution, increase output, and maintain high-quality user-centered design. Leads UX discovery, design governance, stakeholder storytelling, and high-velocity, compliance-aware delivery.

Experience

• Sr Lead Product Designer · Wells Fargo07-01-2024

  • Platform Transformation & Efficiency: Architected and launched a custom, ground-up Hierarchy Management System to replace legacy Fiserv tools. Digitized a manual, 3-day email-and-screenshot-based process into a 5-minute automated workflow, drastically reducing operational overhead and user friction. • Onboarding Optimization: Redesigned the Merchant Onboarding flow by identifying usability gaps and eliminating context switching. Simplified product selection and configuration steps, significantly reducing cognitive load and accelerating time-to-activation. • Strategic UX Discovery: Led structured discovery sessions to define problem spaces and create comprehensive UX Plans. Utilized wireframes and high-fidelity prototypes to align Product, Tech, and Leadership teams early, reducing development rework and "de-risking" complex feature launches. • Stakeholder Storytelling: Bridged the gap between user needs and business goals by creating executive-ready presentations. Leveraged design storytelling to translate complex UX challenges into concrete business impact, enabling faster decision-making at the leadership level. • High-Velocity Delivery: Maintained high design standards and rigorous compliance requirements while managing multiple parallel workstreams in a fast-paced environment.

• Lead Product Designer · Wells Fargo01-01-2023 – 07-01-2024

  • Strategic Impact: Orchestrated the UX strategy for the investment tax center site. Working with the call center, I identified key friction points that were causing an increase in call volume around tax season. With the design solutions I implemented, I achieved a 30% reduction in support calls, thereby reducing operational costs. • Market Expansion: Spearheaded the experience design for "Stock Fractions," a strategic initiative that successfully engaged a younger demographic, lowering the average investor age from 55 to 45. • Design Governance: Established design critique frameworks and cross-functional workshops to bridge the gap between engineering feasibility, business requirements, and user needs. • Team Development: Mentored junior designers on strategic thinking and research methodologies, elevating the team's capability to deliver data-backed design solutions.

• Staff User Experience Designer (Contract) · The Home Depot08-01-2022 – 01-01-2023

  • Focused on enterprise-grade tools to streamline supply chain operations. • Operational Efficiency: Led the design of complex enterprise tools for SKU allocation, directly addressing inefficiencies to optimize inventory flow and associate productivity. • Process Improvement: Overhauled UX processes for research and usability testing, moving the team from reactive design to proactive, evidence-based decision-making. • Stakeholder Alignment: Partnered with Product and Engineering leadership to define the product roadmap, ensuring design outputs were technically feasible and tied to quarterly business objectives.

• UX Design Mentor · Springboard03-01-2022 – 08-01-2022

  • Leadership: Guided 10+ aspiring designers through a rigorous curriculum, achieving an 80% graduation rate through structured feedback and career strategy coaching.

• Lead Product Designer (Contract) · Wells Fargo Advisors12-01-2021 – 03-01-2022

  • Digital Transformation: Drove mobile and web modernization initiatives, embedding user-centered design principles into the product development lifecycle for legacy financial tools. • Cross-Functional Collaboration: Facilitated alignment between product managers and engineers, ensuring the successful delivery of complex roadmaps in a highly regulated environment.

• Lead Product Designer · Fetch Rewards, Inc.03-01-2021 – 12-01-2021

  • Growth Strategy: Conceptualized and launched social engagement features that drove a 43% increase in weekly receipt scans, directly impacting the company's core revenue metric. • Viral Mechanics: Led the end-to-end design of social discovery features utilizing data-driven empathy mapping, resulting in 350K+ friend requests within the first week of launch. • Organizational Scaling: Played a key role in scaling the design organization by hiring and onboarding 5 designers and establishing a research-first culture.

• User Experience Designer · Primerica05-01-2020 – 03-01-2021

  • Sales Enablement: Designed optimization tools for the sales force, utilizing comprehensive usability research to validate concepts that improved agent productivity and retention.

• UI/UX Designer · FLEETCOR10-01-2019 – 05-01-2020

  • Systems Thinking: Architected and implemented the company's first comprehensive Design System, eliminating design debt and ensuring consistency across a fragmented product suite.

Education

• Jacksonville State UniversityBachelor's Degree in Graphic Design and Communications, Graphic Design and Communications

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