Manisha Kulkarni

About

With a robust educational foundation in management and finance, including an MBA from the University of Mumbai and an Executive MBA from the National Institute of Business Management, I have transitioned into a dynamic career in UX/UI design. Currently at Genee, I lead design initiatives to enhance user engagement and brand consistency. My previous roles at Karibu.AI and the Global Deaf Research Institute honed my skills in creating user-centric solutions and improving accessibility. I have a keen eye for detail, developed through my experience as a photographer at Visual Romance, where I tailored photoshoots to client visions. Additionally, my tenure as a self-employed chess coach reflects my strategic thinking and ability to adapt teaching methods to individual needs. My diverse background enables me to approach design challenges with a unique perspective, focusing on usability and user satisfaction.

Experience

• UX/UI Designer · Genee09-01-2024

  - Collaborated in an agile team to redesign a B2C website and app for a mid-career women’s coaching business and rebranded Genee from Elevate, boosting usability, engagement, and membership growth. - Created essential website components, including a streamlined Navigation bar, Testimonials, Service why Choose Genee highlights, Reviews, and an organized Footer, establishing a cohesive and intuitive user experience. - Conducted in-depth market and competitor analysis to shape design strategy, identifying standout industry features to elevate user engagement and satisfaction. - Developed a unified design system, standardizing UI components, typography, and color schemes to ensure brand consistency and Conducted Design QA to improve design efficiency across all platforms. - Created detailed wireframes, high-fidelity mockups, and interactive prototypes to present design concepts and functionality to stakeholders effectively.

• UX/UI Designer · Karibu.AI03-01-2024 – 09-01-2024

  - Collaborate with a cross-functional remote agile team, overseeing the design of an AI-powered web-based MVP, leveraging the user conversion rate while delivering top-notch service and increasing engagement by 18%. - Craft user-centric solutions such as AI chatbots, Dashboards, Learning Modules, and Gamified experiences to enhance onboarding processes and increase user adoption by 15% and CSAT by 20%. - Conduct competitive research to refine the information architecture and improve UI experiences, leading to increased user engagement and more vital stakeholder buy-in. - Develop and maintain a design system with typography, color palettes, and accessibility guidelines to ensure a cohesive user experience and minimize design inconsistencies. - Create high-fidelity wireframes and prototypes to refine the homepage, ensuring a compelling user journey and significantly enhancing conversion rates. - Deliver detailed design assets for seamless developer handoff, facilitating streamlined development processes and ensuring accurate implementation of design specifications, leading to efficient product delivery.

• UX/UI Designer · Global Deaf Research Institute02-01-2022 – 03-01-2024

  - Redesign the UI webpage for Global Deaf Research Institute's B2B platform, leveraging UX research and usability testing to enhance user experience. - Manage design sessions and implement agile methodologies to create an organized, responsive team. This resulted in a 10% reduction in the project timeline and improved team productivity. - Perform extensive user research on the deaf community, gather data, and apply UX/UI design principles to create a visually engaging and easy-to-use interface. - Perform competitive research, create user flows and wireframes, and develop a style guide for the final UI. - Prioritize accessibility and usability, ensure adherence to industry standards, and deliver detailed design assets for seamless developer handoff, facilitating efficient development processes.

• Photographer · Visual Romance03-01-2020 – 12-01-2022

  - Tailor each photoshoot to reflect the client's unique vision and preferences, ensuring a personalized and enjoyable experience that captures their special moments in a way that feels authentic and meaningful. - Cultivate clear and open communication with clients, listening intently to their ideas and expectations to foster collaboration and create a shared vision, leading to a photoshoot that feels tailored to their desires and results in a truly satisfying outcome. - Leverage creative and technical expertise to merge artistic expression with practical needs, delivering beautifully edited images that not only meet but exceed client expectations, preserving their cherished memories with care and precision.

• Chess Coach · Self-employed12-01-2015 – 02-01-2020

  Creating lessons, showing tactics puzzles, reviewing famous games, and organizing chess tournaments. - Utilized advanced understanding of chess, strategy, and tournament experience to teach students at multiple experience levels. - Assessed student progress and provided opportunities for support and growth. - Collaborated with other instructors to develop instruction materials and class curriculum. - Modified activities to meet the needs of individual students.

Education

• University of MumbaiP.G Diploma in management studies, M B A
• National Institute of Business ManagementExecutive MBA, Banking and Finance
• Jiwaji UniversityBachelor of Commerce (B.Com.), accounting & finance

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