Tarun Agarwal

About

With a B.Tech in Electrical, Electronics, and Communications Engineering from Jaypee Institute of Information Technology, I have cultivated a robust career in marketing and automation. Currently, I serve as a Senior Tech Marketer at AweSM Sales and Marketing, where I specialize in developing automated marketing funnels and leveraging AI-driven personalization. My previous roles include Performance Marketing Expert at Marasim, where I managed diverse client campaigns, and Marketing Automation Specialist at ClientFlowX CRM, focusing on email marketing and social media automation. As a Marketing Executive at Trezi, I led digital campaigns that significantly increased user acquisition and market share. My experience as a Community Manager at AppCake involved trend monitoring and customer research. I am adept at integrating advanced automation tools and optimizing marketing strategies to enhance performance and drive conversions across various platforms.

Experience

• Senior Tech Marketer - Automation & Ads · AweSM Sales and Marketing07-01-2024

  Develop and implement automated marketing funnels in Keap, with expertise in designing high-converting webinar and autowebinar experiences. Leverage AI-driven personalization and optimization to enhance performance across all funnel stages. Integrate Keap with advanced automation tools (ChatGTP, Gemini, PlusThis, WebinarFuel) via APIs, creating a seamless and efficient marketing ecosystem. Build self-updating, dynamic funnels that minimize manual intervention, ensuring efficiency in both webinar and autowebinar campaigns. Analyze data to refine funnel performance, enhancing key metrics such as registration, attendance, and conversion rates. Apply direct response marketing principles to develop compelling and targeted messaging for webinar and autowebinar campaigns. Manage large-scale Facebook and YouTube ad campaigns to drive traffic and boost webinar registrations and attendance. Stay current with the latest trends in marketing automation and AI technologies. Collaborate with cross-functional teams to execute integrated marketing strategies aligned with business goals.

• Performance Marketing Expert · Marasim05-01-2024 – 09-01-2024

  Managed performance marketing campaigns for a diverse client base across industries, including healthcare, FMCG, hotel retreats, and restaurants. Developed and executed high-impact ad strategies on Google and Facebook to drive traffic, generate leads, and boost conversions. Optimized campaigns by utilizing data-driven insights to improve key metrics such as click-through rates, cost-per-acquisition, and return on ad spend (ROAS). Tailored marketing strategies to the unique needs of each client, ensuring alignment with their business goals and industry trends. Monitored and analyzed performance to continuously refine targeting, creative, and bidding strategies for maximum effectiveness. Collaborated closely with clients to provide strategic recommendations, helping them grow their online presence and achieve measurable results. Stayed informed on the latest trends and platform updates to deliver cutting-edge digital marketing solutions across industries.

• Marketing Automation Specialist · ClientFlowX CRM02-01-2024 – 04-01-2024

  Developed comprehensive email marketing plans and executed drip campaigns for targeted audience. Implemented alpha beta testing strategies to optimize content across various industries. Managed social media presence across platforms & provided expertise in automation solutions. Collaborated with PM team to streamline client processes, fostering long-term partnerships with them. Conducted Email Warm Up to enhance deliverability and engagement, and enhance sender reputation.

• Marketing Executive · Trezi05-01-2023 – 02-01-2024

  Led the development and execution of comprehensive digital marketing campaigns across Meta, Google, and LinkedIn, increasing user acquisition by 25% within 10 months. Managed a 300K INR quarterly budget for paid acquisition channels, optimizing spend for a 15% improvement in ROAS. Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 10%. Conducted A/B testing on ad creatives, identifying top performers that led to a 25% increase in engagement. Collaborated with cross-functional teams to align marketing efforts with product launches, resulting in a 30% increase in product adoption. Analyzed campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 25% increase in market share. Developed and optimized workflows for CRM automation, streamlining processes and improving efficiency in customer relationship management. Executed Email Marketing and Whatsapp Marketing strategies to effectively communicate with prospects and customers, driving conversions and enhancing brand loyalty. Implemented innovative offline marketing initiatives, including the creation of impactful print collaterals, to diversify the outreach strategy and engage with a wider audience base. Represented the company at prestigious industry events such as ACE Tech Bangalore and Mumbai, fostering valuable connections and amplifying brand presence within the target market.

• Community Manager · AppCake02-01-2023 – 04-01-2023

  Monitor trends in mobile application development and analyze the competitive landscape. Collaborate with in-house design teams to create visuals for content. Conduct primary and secondary research to understand customer needs and behaviors.

Education

• Jaypee Institute Of Information TechnologyB.tech, Electrical, Electronics and Communications Engineering
• Apeejay Stya Education (Svran Foundation)

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