Sai Krishna Chalapati

About

Performance marketer with 7+ years of experience driving customer acquisition, revenue growth, and full-funnel performance strategy across SaaS, healthcare, education, and service-based industries. Experienced across paid media, CRO, lifecycle automation, SEO, analytics, and AI-assisted workflows, with strong focus on improving ROAS, CAC efficiency, retention, and scalable growth systems. Comfortable operating in fast-moving environments emphasizing ownership, experimentation, speed, and execution.

Experience

• Digital Marketing Specialist · TRIO Solutions Inc.02-01-2025

  ● Led integrated paid and organic digital marketing strategies for 40+ clients across industries, collaborating with account managers to deliver performance-driven campaigns, client growth, and on-time execution in a high-demand agency setting. ● Built and optimized multi-channel acquisition funnels across Google, Meta, landing pages, and CRM workflows, reducing CPL by 28%–42% through audience refinement, conversion tracking, bid optimization, and funnel alignment. ● Analyzed user behavior, drop-off patterns, and funnel friction using GA4, Microsoft Clarity, heatmaps, and attribution data to improve conversion efficiency and customer journey performance. ● Built and optimized high-converting paid search funnels that reduced average cost per lead by 28% - 42% across service-based accounts through keyword restructuring, bid optimization, and landing page alignment. ● Worked extensively across HubSpot, GA4, GTM, Tableau, Looker Studio, and AI-assisted reporting systems to improve attribution visibility, marketing insights, and growth decision-making. ● Improved conversion rates by up to 35% through A/B testing, audience segmentation, creative refinement, and optimization strategies. ● Built AI-assisted reporting and optimization workflows using Google Ads Scripts, ChatGPT, Claude API, and n8n automation, reducing manual reporting time by 60% and improving speed of campaign analysis and decision-making. ● Explored emerging AI-driven search behavior and contributed to SEO, AEO, and GEO initiatives to improve visibility across both traditional and generative discovery platforms.

• Marketing Consultant · Purdue University12-01-2023 – 12-01-2024

  ● Directed social media marketing communications and brand strategies, leveraging organic and paid media to drive student engagement. ● Built Meta ad infrastructure including Pixel, CAPI, custom events, and audience architecture, reducing CPL by up to 75% ● Improved site performance and SEO by designing HTML landing page and managing CMS, leading to 60% uplift in qualified leads. ● Managed end-to-end social media budgeting, content calendar, and performance reporting, improving forecasting and outcomes. ● Utilized Salesforce CRM for lead management, executing email campaigns, and conversion tracking, boosting conversions by 20%. ● Managed Google Ads campaigns across search, display, video, and performance max, optimizing keywords to exceed business objectives.

• Associate Lead – Marketing Initiatives · Academik America07-01-2024 – 08-01-2024

  ● Executed data-driven social media strategies on LinkedIn, Instagram, Twitter, Quora, Reddit, and Facebook to enhance engagement. ● Utilized CRO tools like Microsoft clarity and Optimizely to analyze user journey, refine touchpoints and enhance user experience. ● Improved Lead Velocity Rate (LVR) through strategic campaign optimization, ensuring a steady flow of qualified leads and MQLs. ● Led B2B demand generation campaigns across Google Ads and LinkedIn targeting professional audiences across the US, Middle East, and Asia, driving a 40% increase in qualified leads and improving downstream conversions by 20% ● Led high-impact LinkedIn lead generation campaigns targeting the US, Middle East, and Asia, achieving MQLs with an impressive CPL.

• Specialist - Marketing & Digital Services · Academik America08-01-2020 – 06-01-2023

  ● Led multi-channel marketing campaigns, including SEM, PPC, display, email, SEO, and social media, boosting conversions by 30%. ● Executed social media strategies via Sprout Social, boosting engagement by 50% across Facebook, Instagram, LinkedIn, Reddit, and X ● Applied project management skills to guide brand marketing initiatives from ideation to execution, aligning with strategic objectives. ● Managed a team of 15 marketing professionals, delegating responsibilities and mentoring them to implement digital strategies.

Education

• Purdue University, Mitchell E. Daniels, Jr. School of BusinessMS, MS Marketing (STEM)

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