Manpreet Kaur

About

Dynamic Project/Product Manager with a track record of driving growth in AI tech startups and marketing firms. Proven ability to lead diverse teams, analyze market trends, and execute impactful campaigns. Skilled in data visualization, critical thinking, and effective communication. Eager to apply innovative technology solutions to shape the future of business.

Experience

• Marketing Manager · Dasvandh Network05-01-2024

  - Initiated strategic SEO efforts, resulting in increased website traffic and improved search engine rankings for key fundraising campaigns. - Implemented user-focused UI/UX improvements, enhancing user engagement and increasing donation conversion rates. - Developed and launched email marketing campaigns, achieving a notable increase in open rates and positive donor feedback through personalized content. - Revamped social media strategy, leading to measurable growth in the online community and increased donations driven by targeted content and influencer partnerships.

• Product Associate · The Collaboratory07-01-2022 – 06-01-2023

  - Led the introduction of new product features, including A/B testing and go-to-market execution, achieving a 40% boost in visibility and adoption among key audiences. - Conducted in-depth market research to understand customer preferences, guiding product development and messaging, and contributing to customer-centric enhancements. - Collaborated with AI/ML engineers, designers, and marketers for effective product delivery, resulting in a successful launch marked by a 30% increase in active user engagement. - Managed budgets for all exhibit/event components with precision, ensuring thoroughness. - Created diverse marketing materials including website content, email campaigns, and blog posts, significantly enhancing online engagement and follower growth on LinkedIn.

• Project Manager · Next Mauve LLC12-01-2021 – 07-01-2022

  - Provided high-quality exhibit solutions to internal stakeholders, guaranteeing alignment with marketing objectives and budgetary considerations. - Drove a 40% increase in social media lead generation, directly contributing to $60,000 in revenue through strategic and engaging campaigns. - Enhanced operational efficiency by 70% by implementing automation tools like Sprout Social and ClickUp, streamlining processes for 13 clients. - Collaborated with lead generation teams to assess and optimize sales opportunities, leads, and ROI using toolkit and event technologies, ensuring consistent metrics. - Created professional designs and graphics for social media, presentations, and marketing collateral using Canva.

• Laboratory Demonstrator · Royal Holloway, University of London06-01-2021 – 11-01-2021

  Managed practical lab sessions while working collaboratively with undergraduate microbiology students. Presented complex ideas to educational prospects in means of demonstration. Provided strategic and operational management through verbal communication to 120 individuals.

• Activities Coordinator · Brookdale05-01-2018 – 08-01-2020

  Engaged senior residents of assisted living to partake in mentally and physically stimulating activities throughout the day. Conducted pre-sales consultations through phone and onsite visits with the focus of increasing Brookdale clientele. Built customer service rapport with medical specialists centered around the benefits of the clients to ensure trust, honesty, and well-being.

Education

• Royal Holloway, University of LondonMaster's degree, Biology/Biological Sciences, General
• California State University-SacramentoBachelor's degree, Biology/Biological Sciences, General

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